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PNYC Named Creative Agency for Outdoor Advertising Association of America (press release)

NEW YORK, NY -- (Marketwired) -- PNYC (Partners + Napier NYC) has been selected as a creative agency for the Outdoor Advertising Association of America (OAAA), following a competitive review. OAAA is the national trade association for out of home (OOH) advertising, representing 800 member companies, which account for over 90 percent of all industry revenue in the US. […]

newsmaker.com.au
Wed, May 13, 2015 at 1:44 AM

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Zoom Active Lifestyle Marketing Honored with Ad Council’s Crystal Bell Award

Zoom Active Lifestyle Marketing was recognized with the Ad Council’s Crystal Bell award at today’s OAAATAB National Convention + Expo, the out of home (OOH) advertising industry’s premier annual gathering, in San Diego. Each year, this award is presented to one OOH advertising company for its extraordinary contributions to Ad Council’s public service campaigns. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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38 OBIE Awards Presented for Exceptional Out of Home Advertising

The Outdoor Advertising Association of America (OAAA) presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration during the 2015 OAAATAB National Convention + Expo in San Diego, CA. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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New Mobile App Supports OOH Sales Teams on the Go

A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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New Report Finds OOH Tops All Media In Connecting with Consumers Near Point of Purchase

A new study released yesterday by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. […]

oaaa.org
Tue, May 12, 2015 at 8:00 PM

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Horror as woman is crushed by 4 tonne digital advertising billboard that fell from side of London building during morning rush hour

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dailymail.co.uk
Tue, May 12, 2015 at 7:27 PM

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The Drum: Outdoor Advertising Association of America names Partners + Napier NYC creative agency

Partners + Napier NYC (PNYC) has been named creative agency of record for the Outdoor Advertising Association of America (OAAA), the national trade association for out-of-home advertising. This fall, PNYC’s first campaign for the association will launch. […]

thedrum.com
Tue, May 12, 2015 at 7:24 PM

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MiamiHerald: This 633-foot digital billboard tower would rise to ‘new levels of awfulness’

The Miami Innovation Tower would be within the city of Miami, but its impact would be felt and seen throughout Miami-Dade. This major project came to light only in the last few weeks when we discovered it had already made some astounding progress without public scrutiny or comment. […]

Tue, May 12, 2015 at 7:21 PM

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New Leader for Traffic Audit Bureau: Kym Frank (mrweb)

In New York, the Traffic Audit Bureau for Media Measurement (TAB) has appointed former Symphony and Zenith exec Kym Frank as President. She replaces interim CEO Nancy Fletcher, who has held the role since former leader Joe Philport retired at the end of the year. […]

mrweb.com
Tue, May 12, 2015 at 7:19 PM

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Woman rushed to hospital after giant digital billboard falls from a wall in Tooting crushing her underneath it (theindependent)

Witnesses heard a “thunderous noise” before the giant display structure tore off the wall and trapped the woman underneath it, only just missing her head. […]

independent.co.uk
Tue, May 12, 2015 at 7:15 PM

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7 Ways Retailers Can Boost Mobile Engagement (multichannelmerchant)

Our first Mobile Benchmarks report on push notification opt-in rates spanned a data set of nearly 3,000 apps and 100 billion messages sent to more than 500 million users through all of 2014. With high, medium and low opt-in rates for 15 industries, the findings have significant implications for marketers and brands striving to connect with mobile consumers. […]

multichannelmerchant.com
Tue, May 12, 2015 at 7:10 PM

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16:9: Digital Billboard In London Falls, Crushes Passerby

Photo: Daily Mail A woman walking down a street in suburban London sidewalk was seriously injured earlier today when a four ton, 20-ft wide LED billboard run by ClearChannel pulled free from a building wall. The woman was hit by the huge metal billboard hoarding after it broke free, and fell about 20 feet, reports the Daily Mail. […]

sixteen-nine.net
Tue, May 12, 2015 at 2:57 PM

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Connexient MediNav to Be Deployed at National Institutes of Health

The new digital wayfinding and patient experience solution will offer indoor maps and physician lookups. […]

digitalsignageconnection.com
Tue, May 12, 2015 at 2:47 PM

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PATTISON Outdoor Unveils Digital Spectacular at Windsor-Detroit Tunnel (DSConnection)

The national out-of-home advertiser enhances its digital product portfolio with a new installation at the border between Canada and the U.S. […]

digitalsignageconnection.com
Tue, May 12, 2015 at 2:22 PM

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New App Gives Sound To Silent Screens

A start-up called AudioStreamTV is taking another crack at getting the sound turned up at countless sports bars and hotel and airport lounges by using speakers and ear buds of smartphones. The company has developed an app called Tunity which grabs network audio feeds and makes them available through the cloud – so users can zero in on that feed and hear what broadcasters are saying. […]

sixteen-nine.net
Tue, May 12, 2015 at 12:43 PM

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