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How music in advertising can make a brand sing

Music can be just as important in promoting the value of a brand and communicating its message as any other element – but it’s often overlooked. Eric Scheinkop, President/CEO of Music Dealers and co-author of Hit Brands: How Music Builds Value for the World’s Smartest Brands, asserts three ways in which music can bring value to a brand: identity, engagement and currency. […]

carat.co.uk
Tue, Mar 31, 2015 at 7:07 AM

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Santander Bank Chile installs multi-screen Video Wall Signage Solution

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wavetec.com
Tue, Mar 31, 2015 at 6:14 AM

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2015 OAAA\TAB National Convention + Expo, May 11 – 13, San Diego, CA — Agenda

May 11 -- 7:30 - 8:30 AM Breakfast in Expo 8:30 AM - 12:30 PM General Session Michael Cooper & Jeremy Male, Co-chairs Welcome Malcolm Gladwell, Author of The Tipping Point Josh Spanier, Google, Inc. […]

oaaa.org
Tue, Mar 31, 2015 at 12:05 AM

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82% of UK marketers unaware of NFC OOH advertising (nfcworld)

Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. […]

nfcworld.com
Mon, Mar 30, 2015 at 11:20 PM

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Tucson Convention Center Sports New Daktronics Displays

New LED displays installed at each end of the facility are expected to work together to elevate the experience of any event. […]

digitalsignageconnection.com
Mon, Mar 30, 2015 at 10:19 PM

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MediaPost: Mobile Is Driving Ad Spending This Year And Next; Outdoor Strong

Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. The year-over-year increase comes despite a relative lack of tent-pole media events, says the report. In 2014, by comparison, Winter Olympics, FIFA World Cup and U.S. […]

mediapost.com
Mon, Mar 30, 2015 at 6:04 PM

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AdWeek: IAB Study Shows that Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a new study from the Interactive Advertising Bureau. […]

adweek.com
Mon, Mar 30, 2015 at 6:00 PM

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Live billboards will display your Final Four tweets (indystar)

Twitter followers. Who needs them? You can have an entire city -- and beyond -- checking out your Final Four tweets. […]

indystar.com
Mon, Mar 30, 2015 at 5:20 PM

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Recap of the Advertising Research Foundation’s RE:THINK 2015 Conference (mediabizbloggers)

ARF CEO Gayle Fuguitt set out to change the world and now she has done it. Three days in Manhattan at ARF’s annual RE:THINK event set the media-advertising complex into a whole new direction. Job fear. […]

mediabizbloggers.com
Mon, Mar 30, 2015 at 5:18 PM

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The Drum: Clear Channel invests in weather-sensitive outdoor ad technology

Outdoor advertising company Clear Channel is investing in weather-sensitive technology for its larger digital screens to adjust their brightnessaccording to changes in the weather. The investment follows the installation of Clear Channel’s first solar powered bus shelter and billboard in the last 6 months. […]

thedrum.com
Mon, Mar 30, 2015 at 5:17 PM

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Final Thoughts on Advertising Week Europe 2015 from GrandVisual

As the curtain draws to a close on the final day of Advertising Week Europe, we take a look back at the absolutely mammoth amount of talking that has occurred over the past four days. It’s amazing how, with so much going on, there were a few core themes that managed to weave their way through every talk. […]

grandvisual.com
Mon, Mar 30, 2015 at 5:15 PM

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UK: How digital signage in medical offices helps inform patients, reduce costs and cut waiting times

As the efficiency of NHS services remains constantly under the microscope, any positive contribution to patient information services, reducing costs and cutting waiting times is certain to be welcomed. Designed especially for Primary Care Providers and General Practice, Saville MediSign is a new system distributed via display monitors and interactive touch screens. […]

avinteractive.com
Mon, Mar 30, 2015 at 5:13 PM

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South African digital signage firm launches retail analytics division (retailcustomerexperience)

South African digital signage solutions company Moving Tactics announced the recent launch of Moving Tactics Retail Analytics, a division focused on the gathering of data from brick-and-mortar retail environments through the use of a variety of technological and digital analytical tools to determine patterns and trends that can be used to make informed business decisions to increase footfall and basket size for retailers. […]

retailcustomerexperience.com
Mon, Mar 30, 2015 at 5:09 PM

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Fujitsu Australia piloting retail digital signage and mobile analytics with mobile adtech company iSIGN (retailcustomerexperience)

Toronto-based interactive mobile advertising solutions provider iSIGN Media Solutions Inc. and its Australian distributor and reseller, JEA Technologies Pty Ltd., announced today that they are working with Fujitsu Australia, a provider of digital media solutions to retail, banking, transport and commercial industry segments in Australia and New Zealand. […]

retailcustomerexperience.com
Mon, Mar 30, 2015 at 4:55 PM

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Digital Signage Content Provider Data Call Technologies Reports End of Year Financial Results for 2014

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marketwired.com
Mon, Mar 30, 2015 at 4:53 PM

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