Brendon Cook, Chief Executive Office of oOh!media Australia New Zealand, has been appointed International Vice President of FEPE – the Global Out Of Home (OOH) industry body. […]
MTA New York City Transit, the agency of the Metropolitan Transportation Authority that operates New York City's bus and subway system, recently announced that its On The Go Travel Station network has been added to Nielsen's quarterly Place Based Video Report commencing with its Q4 2014 edition. […]
"Using Analytics to Develop Customer-Driven Retail Solutions" is the theme for the Retail Analytics Council Executive Development Program that will be held June 10-11, at Northwestern University in Evanston, Illinois. […]
The new display will measure more than 25 feet high by 35.5 feet wide and will feature a 15HD pixel layout for excellent image clarity and contrast with wide angle visibility. […]
4K technology has become more popular than ever before and now, for the first time, it’s genuinely entering the mainstream of major resolution technologies. […]
After a year of trials and experiments, beaconing is not only getting serious but also expanding into new territories. The money also is following the market, as can be expected. Some recent research from the IHL Group, exclusively reported here last week (37% of Large Retailers to Deploy Beacons This Year), projected significant beaconing growth, especially among large retailers. […]
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The first of 10 electronic freeway billboards erected on Kwinana Freeway, at the pedestrian overpass at Bull Creek train station, has been switched off. The sign was switched on only yesterday. The West Australian revealed last year that other advertising signs would be erected at Hepburn Avenue, Hutton Street and Warwick Road on the Mitchell Freeway and Berrigan Drive on the Kwinana Freeway. […]
For years, panel makers have been interested in total solution products (display + touch modules). They have developed various embedded touch structures with touch controller IC makers to expand their scope to the touch business. This has allowed them to increase revenue by establishing a more flexible pricing strategy. […]
Turns out Simkins wants to use the land in Miami's historically black neighborhood to build a 633-foot "media tower" covered with gigantic LED billboards. Neighborhood preservationists and activists are already crying foul over the plans. […]
A Manchester company behind a number of huge digital advertising screens around the city, including ones on Mancunian Way and Market Street, has been sold to Ocean Group. MediaCo Outdoor offers a network of outdoor screens and counts the likes of Mercedes, Sky, VW Audi, Microsoft and Samsung as customers. […]
CINEMACON/LAS VEGAS - Christie will install its Christie Experiential Networks at Screenvision's Upfront Advertising event in New York City on May 7, 2015. Screenvision, a national cinema advertising leader, with a presence in approximately 2,300 theaters, will host executives from advertising agencies and national brands at its annual event. […]
Out-of-home media Clear Channel Singapore introduces a new format for advertisers called The Wrap. The Wrap is a bus shelter vinyl wrap that combines the six-sheet, display sheet and 12-sheet into one campaign with a 90-degree exposure for total brand immersion. […]
While Android devices continue to be very popular at the low end of the digital signage market, we see new ultra-small Windows PCs ready to compete on price and features. These new PCs emulate the Android form factors we have grown accustomed to. Take for example the “HDMI Sticks” (they have a USB memory stick form factor and a HDMI connector at one end). […]
Earth Day is coming to digital billboards and digital signage across the country. Continuing on ongoing effort to promote the nation's parks and historic sites, the out-of-home industry launched a digital roadblock across the country today in support of Earth Day. […]
