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Tuesday, March 31, 2015 Tue, Mar 31, 2015

Samsung Enhance Launch Of Galaxy S6 & S6 Edge Phone With DOOH (source – Grand Visual)

Through OpenLoop the campaign incorporates tweets from members of the general public about the new Samsung S6 phones. Key phrases will be chosen from each tweet which will be used as headline quotes on the digital screens. The campaign was booked through Rapport and will be delivered across the UK on Exterion Media, Clear Channel and JCDecaux networks. […]

grandvisual.com
Tue, Mar 31, 2015 at 6:06 PM

16:9: Amazon’s Vision For Reimagined Retail Looks Awfully Familiar

The tech site re/code has a piece up about how Amazon has patents that would change up how people buy goods in brick-and-mortar stores. Problem is, that idea’s been around for a decade or so. The site talks about recently filed patent applications that suggest shoppers would be able to pick items off shelves and leave the store without stopping at a cashier  or self-checkout kiosk. […]

sixteen-nine.net
Tue, Mar 31, 2015 at 11:51 AM

Project: The End Is Nigh … Oh, Wait, No, It’s a A Cookie

This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting of OOH campaigns,” Richard Simkins, Innovations Director at Talon, explained. […]

sixteen-nine.net
Tue, Mar 31, 2015 at 9:45 AM

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