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Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours (marketingland)

Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new “Mobile Audience Insights Report” from NinthDecimal 54 percent of consumers in 2014 “shopped on a mobile device over a laptop before making a purchase” and 34 percent “preferred to use a smartphone over a tablet or laptop. […]

marketingland.com
Wed, Jun 10, 2015 at 2:09 AM

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Two major Canadian OOH firms swap ad networks in a market reshuffle (marketingmag)

Indoor advertising companies Newad and Zoom Media have swapped advertising networks, with the former acquiring Zoom’s restobar, campus, fashion, business, media and golf networks in exchange for Newad’s fitness establishments. Financial terms of the deal were not disclosed. […]

marketingmag.ca
Wed, Jun 10, 2015 at 2:07 AM

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Will Lamar Advertising Company (nasdaq:lamr) Surprise This Quarter?

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investornewswire.com
Wed, Jun 10, 2015 at 1:59 AM

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Telefónica partnership enables TfL advertisers to use O2 customer data

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mobiletoday.co.uk
Wed, Jun 10, 2015 at 1:57 AM

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Digital signage market in Spain and Portugal: positive sentiment for 2015

The Digital Signage Business Climate Index Spain & Portugal has further increased with an growth of 1,10 base points to stand at 57,70 base points. The DBCI reflects the very positive current business sentiment of the digital signage industry in Spain & Portugal. All of the polled companies are satisfied or rate their current business climate with good. […]

invidis.de
Wed, Jun 10, 2015 at 1:50 AM

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Outdoor advertising is a great category; just not in India yet (economictimes)

There are multiple reasons we've not embraced outdoor as extensively as many other countries. For one, it requires a huge amount of infrastructure support. There are interesting ideas that involve technology but sourcing that technology and getting to that level of detail is not very prevalent as of now. […]

economictimes.indiatimes.com
Wed, Jun 10, 2015 at 1:47 AM

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Pattison Outdoor Partners with Crime Stoppers to Get Illegal Guns off Streets (press release)

Crime Stoppers, working with the Vancouver Police, RCMP and other local police forces, has partnered with PATTISON Outdoor Advertising in hopes of getting 500 or more illegal guns off the streets in the next year. PATTISON donated advertising space to help promote the message with Out-of-Home inventory including Poster and Street Level displays across the greater Vancouver Market. […]

digitaljournal.com
Wed, Jun 10, 2015 at 1:42 AM

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Ask the Board: Untapped Niches in Digital Signage

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digitalsignageconnection.com
Tue, Jun 9, 2015 at 4:45 PM

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Barnetts Motor Group Drives Communications with ONELAN

The Dundee-based dealership sought out the established provider for help in implementing digital signage. […]

digitalsignageconnection.com
Tue, Jun 9, 2015 at 4:01 PM

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Matrox Unveils Mura IPX Series 4K Capture and IP Encode/Decode Boards at InfoComm 2015

High-quality 4K H.264 encoding and decoding on a single card aims to let OEMs and A/V system builders create advanced video wall controllers. […]

digitalsignageconnection.com
Tue, Jun 9, 2015 at 3:32 PM

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Canadian Digital OOH Firms Swap Networks; Get Vertically Focused

A pair of Canadian indoor advertising companies that have both competed for business and collaborated on projects for the last 20 years have traded network properties in a move that allows both to focus on well-defined verticals. Montreal-based Newad is buying the restaurant/bar, campus, fashion, business, media and golf networks from Zoom Media, also from Montreal. […]

sixteen-nine.net
Tue, Jun 9, 2015 at 3:31 PM

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Flyte Systems Launches Three New Guest Service Solutions at HITEC

EventDisplay, AmenityBoard, and EventChannel combine travel info with special offers. […]

digitalsignageconnection.com
Tue, Jun 9, 2015 at 3:20 PM

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Panasonic and Thinaire to Deploy Proximity Marketing and Professional Display Solutions (prnewswire)

Panasonic joined forces with Thinaire, one of the world leaders in proximity marketing to jointly develop and deploy the next generation of intelligent proximity and video marketing solutions – designed to increase marketing efficacy and ROI. […]

prnewswire.com
Tue, Jun 9, 2015 at 11:43 AM

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Digital billboard art project sparks controversy in Albuquerque, New Mexico (DSToday)

A youth art project combining digital signage and provocative slogans and imagery stirred mystery and controversy in Albuquerque, New Mexico. […]

digitalsignagetoday.com
Tue, Jun 9, 2015 at 10:24 AM

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Why I’m Going To InfoComm: Guy Tonti, Unified Brand

I’m looking forward to catching up with Guy Tonti, who is leaving the dry heat of Phoenix and Sedona (he has an amazing weekend place) for the steam bath heat of Orlando next week, to walk the trade show floor at InfoComm. […]

sixteen-nine.net
Tue, Jun 9, 2015 at 8:04 AM

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