Proxama, the international mobile proximity marketing, loyalty and NFC payments company, today announces it will work with Eye Airports, the UK’s Airport Advertising Experts, to initially deploy 200 Bluetooth low-energy beacons across eight UK airports including London Gatwick. […]
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Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last year. […]
FRAMINGHAM, Mass.--(BUSINESS WIRE)--Driven by more flexible, interactive content that helps organizations be more "cutting edge," digital signage will experience strong growth over the next two years. The transition from static, paper-based signage to digital content is developing quickly as companies understand the benefits of digital solutions as indicated by high satisfaction rates among users. […]
One of the great values of digital signage is that it is dynamic and easily updated. […]
The international financial specialist is now showcasing live market data and promotional HD-videos in its reception area. […]
How should a brand determine if digital signage would be a viable component to its marketing strategy? Members of the DSE Advisory Board answer this week's question: With interactive touchscreens becoming more prevalent, what data have you seen that justifies implementation? […]
National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for live television is dwindling while the film industry remains as healthy as ever—or almost as healthy. […]
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National CineMedia’s big merger with rival Screenvision came a cropper. But the movie theater ad sales power says it hasn’t missed a beat: Today, at its upfront presentation, NCM unveiled a new branding effort — it’s calling itself “America’s Movie Network.” It plans to put a face on its pre-movie First Look package: E!’s Maria Menounos will host the ad-friendly fare. […]
President Bronisław Komorowski has signed a landscape bill set to redeem public spaces from the unbridled chaos of outdoor advertising. As Alicja Baczyńska reports, the draft legislation, signed by the head of state last Friday, aims to crack down on the visual cacophony of commercial messages so far flourishing amid patchy law. […]
How would it feel if your artwork made an entire city stop in their tracks? Primesight is inviting artists, designers, illustrators, photographers and innovators from around the world to create artwork that will be displayed on the 'Ultimate Canvas’ and have their work become part of a city's visual landscape. […]
Pattison Onestop introduces Engage™ to enhance consumer engagement with Out-of-Home campaigns across its extensive network of digital and static advertising display products. […]
A San Diego start-up called Emotient is the latest analytics company to try getting some traction for face pattern recognition technology in the digital out of home advertising industry. […]
