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Heathrow and JCDecaux Airport announce Microsoft as the launch partner on the Towers@T5 (themarketingblog)

JCDecaux Airport and Heathrow have announced that Microsoft is the launch partner on the Towers@T5 – the largest digital OOH airport opportunity in Europe – located at Heathrow’s busiest airport terminal. Capitalising on the spectacular size of the seven full-motion landscape screens, Microsoft is utilising the iconic platform to showcase the impact of Microsoft Cloud. […]

themarketingblog.co.uk
Thu, Apr 30, 2015 at 12:51 AM

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Ad Age: State of the Agency Market: What You Need to Know

Digital Captures 40% of U.S. Agency Revenue. U.S. […]

adage.com
Thu, Apr 30, 2015 at 12:47 AM

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Let’s talk programmatic: xAd’s Dan Hight discusses the power of location-based marketing (programmaticadvertising)

Dan Hight is the head of platform at xAd, Inc., a global programmatic exchange that specializes in location-based targeting. Dan shares his thoughts on why location-based targeting should be its own category of advertising instead of sharing the limelight with SEO or social media. […]

Thu, Apr 30, 2015 at 12:39 AM

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China’s OOH ad operator AirMedia responds to false allegations (eturbonews)

AirMedia Group Inc., released the following letter from Herman Guo, its chief executive officer, to shareholders to respond to allegations raised in an article posted on seekingalpha.com on April 28, 2015. […]

eturbonews.com
Thu, Apr 30, 2015 at 12:19 AM

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Andy Stevens Joins Clear Channel Outdoor Americas as Senior Vice President of Research, Insights & Analytics

Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) today announced Andy Stevens has joined the company as Senior Vice President of Research, Insights and Analytics, reporting to Rocky Sisson, Executive Vice President and Chief Revenue Officer, Clear Channel Outdoor Americas (CCOA). […]

finances.com
Thu, Apr 30, 2015 at 12:15 AM

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16:9: Dear Digital Signage Ecosystem: Ignore Augmented Reality Goggles

There is a great piece in Wired about the latest big tech stab at augmented reality, using those goggles, or as someone has dubbed them, faceputers. Ugly handle, and just the right measure of disdain. The Wired writer sums it up this way: That’s the real barrier to consumer adoption of augmented reality. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 6:14 PM

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Nanolumens Expands Beyond LED To Projection Surfaces

It seems like all the display guys are branching out lately. First it was software and now display types. You may think of Atlanta-based NanoLumens as a company squarely in the business of making lightweight, skinny and modular LED displays, but now they’ve announced a clear transparent surface you’d liken to 3M’s Vikuiti film surfaces. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 5:59 PM

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Interactive Kiosk Connects with Facebook to Reach Young Target Market

Sport in Street customers use the interactive kiosk in the store and to take photos of the shoes they are wearing through a video camera. […]

digitalsignageconnection.com
Wed, Apr 29, 2015 at 5:05 PM

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DSrupted: How One Guy Reimagined Digital Signage Content

When I watched a video a couple of months back about a corporate communications digital signage program in the customer contact center at Blinds.com, the first words out of my mouth were: “That’s <naughty word> brilliant. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 4:17 PM

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How to choose the right digital signage software for your network (dsconnection)

I have heard estimates of the number of digital signage content management software providers ranging from 250 to 600. Even the lower estimate presents a staggering number of choices for end users trying to decide which CMS is right for their networks. Too bad there isn’t a digital signage equivalent of Match.com to make it easy to find the perfect solution. […]

digitalsignageconnection.com
Wed, Apr 29, 2015 at 3:50 PM

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Big Data Improves Digital Signage Message Relevancy

Leveraging the insights produced will result in superior message relevancy, which will have a measurable impact on consumer behavior. […]

digitalsignageconnection.com
Wed, Apr 29, 2015 at 3:36 PM

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Bespoke Billboard Lands at Heathrow to Promote Emirates

The Middle East's largest airline, Emirates, has continued its latest global marketing campaign, 'Hello Tomorrow,' by launching a new custom-built billboard advertisement at the entrance roundabout of London Heathrow. The bespoke billboard ad is situated at the welcome site of Heathrow's Central Terminal Area, and provides the first brand message for traffic entering the airport from the M4 motorway. […]

feedproxy.google.com
Wed, Apr 29, 2015 at 11:53 AM

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JCDecaux wins exclusive advertising concession for Guangzhou Metro until the end of 2015

Paris, 29 April 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its wholly-owned subsidiary, JCDecaux Advertising (Shanghai) Co. Ltd, has won the exclusive operation rights for the traditional media resources in Guangzhou Metro from 1 April until the end of 2015. […]

Wed, Apr 29, 2015 at 11:42 AM

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JCDecaux wins exclusive advertising concession for Guangzhou Metro until the end of 2015 (jcdecaux)

Paris, – JCDecaux SA (Euronext Paris: DEC), the global outdoor advertising company, announces that its wholly-owned subsidiary, JCDecaux Advertising (Shanghai) Co. Ltd, has won the exclusive operation rights for the traditional media resources in Guangzhou Metro from 1 April until the end of 2015. […]

Wed, Apr 29, 2015 at 11:19 AM

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Crickets In The Holoroom

I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff. Lotsa PR buzz. […]

sixteen-nine.net
Wed, Apr 29, 2015 at 11:19 AM

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