The advertising world has gone digital - and not just indoors. Outdoor advertising firms Adshel and iSite are both increasing their digital foothold in the Auckland streetscape. Adshel focuses on street furniture such as bus-stops, while iSite is offering big digital billboards. […]
The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. […]
Telefonica’s two main objectives with this project were to increase sales of Movistar roaming packages to people before traveling and to distinguish the brand from its competitors. […]
In an attempt to reach more women, Astra used gender- and age-recognition software to provide messages specifically for women of drinking age. […]
The video platform allows users to rotate individual displays of any type to calibrate eye-catching art walls. […]
The new models support 1080P and 4K/2K output resolutions. […]
ATLANTA - LG Electronics USA and CNN Airport Network announced further expansion of their long-standing alliance with the installation of new flat-panel LG LED displays at San Diego International Airport this spring. With this installation, LG digital signage screens are showing CNN Airport Network content at more than 25 airports in major cities across the United States. […]
The chance to have your message seen by over 4.5 million people on a giant billboard and up in lights on 2 digital bulletins. That’s what Outfront Media and Indie88 offered listeners in their Win a Billboard contest which wrapped-up last week. After hundreds of entries and thousands and thousands of votes, Indie88’s listeners have chosen “Max’s Big Ride” as our grand prize winner! […]
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The NEC Solutions Showcase forms the bedrock of London Digital Signage Week. The NEC Solution Showcase, now in its 7th year, is to underpin a week long calendar of events as the AV industry hits the Capital for what has become the UK’s biggest AV and digital signage event of the year. […]
Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel no end of print material into three zones on the screen. What made me crazy looking at this was the most basic thing: the image files don’t fit the resolutions of the zones they are dropped into. […]
Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. […]
The OVAB Europe Digital Signage Business Climate Index (DBCI) has been polled for the first time in the Scandinavian market. Wirth 66,65 points the index shows a positive business sentiment in the digital signage and digital out of home industry. […]
Rimmel London rolls out the first ever out of home campaign for a cosmetics brand to use Ocean’s iconic IMAX, featuring its famous London poster girl Kate Moss. Planned by OMD UK and Talon, with creative in house by Coty, the campaign features Rimmel London’s Wake ME Up Mascara. The IMAX has been booked alongside premium digital sites to provide huge standout and impact on the streets. […]
If printers need any more evidence that the priorities of the outdoor ad industry are increasingly focused on digital, they need look no further than its response to Sydney’s new draft regulations. […]
