If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. […]
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APN News and Media looked to push the power of its combined print, outdoor and radio assets in its first ever upfronts-style presentation last night bringing all its assets together. […]
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The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite. […]
One of the main challenges of digital out of home aka public video is awareness with creative agencies. Even if advertisers are willing to include DooH in their campaign, creative agencies are often not able to leverage all the technical options available with DooH. One trending media platform could raise awareness also for public video of moving images on public screens: YouTube. […]
For the first Digital Signage Business Climate Index survey in Scandinavia invidis has asked Frank Larsen, CEO Digital Experiences Nordic, about how he rates the business situation for digital signage in Scandinavia and the results of the DBCI as well as their relevance for the digital signage industry. […]
LG has shown off a TV than it less than 1mm thick that can be bent and mounted as easily as a piece of wallpaper. The TV is just a concept at the moment, but it hopes that it can eventually make TVs that are mounted simply using magnets, taking up barely any space. It is attached to the wall using a special magnetic mat. […]
When a tornado was barreling toward Oklahoma City earlier this month, some motorists in the area may not have known of the possible danger. But if they were driving on the highways, they could have been alerted by any one of two dozen large, multicolored digital billboards flashing warnings. […]
Liv Woudstra, Senior Sales Planner and Strategy AssociateFrom “Empire” to “How To Get Away With Murder,” it’s been an intense year for TV. But nothing beats the drama of the upfronts! As major TV Networks were presenting their new programming to advertisers last week, this time of year also marks cancellation season. […]
Friends of Science ran two billboards, the English versions of which had been reported in an earlier campaign in SLATE on June 12, 2014 “The Sun is the main driver of climate change. Not you. Not CO2. […]
Madison (WKOW)-- Driving in Wisconsin this Memorial Day weekend you may notice a few special billboards honoring veterans. It's all part of a nationwide campaign organized by Operation Never Forgotten. The non-profit group works to bring awareness to veterans who paid the ultimate price for freedom. […]
The advertising world has gone digital - and not just indoors. Outdoor advertising firms Adshel and iSite are both increasing their digital foothold in the Auckland streetscape. Adshel focuses on street furniture such as bus-stops, while iSite is offering big digital billboards. […]
The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. […]
Telefonica’s two main objectives with this project were to increase sales of Movistar roaming packages to people before traveling and to distinguish the brand from its competitors. […]
