Here’s the new world HQ for Real Digital Media in Sarasota, Florida. Ken Goldberg sent along pix of the building part of the company moved into this week. The company also has developers in nearby St. Petersburg and more technical people over towards Orlando. […]
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Ocean has expanded its premium London portfolio with the launch of two brand new high-definition digital screens in Wandsworth, its first out of home location south of the River Thames. Renault, Sky Sports, 3 Mobile and Heineken are the launch partner for Trinity Wandsworth which dominates a three lane gateway connecting south London to the affluent areas of Chelsea, Fulham and Sloane Square. […]
The global association of outdoor advertising companies announced it is joining with several industry leaders to develop the first standardized approach to measurement. […]
A new installation is underway at San Diego International as well as upgrades at two Texas airports. […]
Photo: Jake Dobkin, Gothamist The 102nd floor deck on top of the new World Trade Center building in lower Manhattan – the building that went up next to the footprint of the two towers brought down on 9-11, opens as an observatory next week. It’s a $32 elevator ride to go up and have a look around, but there’s a lot more going on that just a view. […]
This is cool. The lighting division of the tech multinational Philips is testing new technology that enables highly accurate, anonymous indoor location and navigation using nothing but banks of overhead LED lighting to inform a smartphone app. […]
Some digital signage people I know have suggested the traditional print industry will never get into the digital signage industry because it’s just too different for them. I’ve disagreed, and I’ve not only seen digital signage guys like Tom McGowan go work for printing companies (ColorEdge) but also done advisory work myself for a big firm. […]
Static billboards and banners are a thing of the past as digital out-of-home advertising (DOOH) well and truly takes over, paving the way for more creative and powerful customer engagement strategies. Facial recognition, augmented reality, beacon technology, real-time temperature parting and programmatic platforms are just skimming the surface of what is possible by way of DOOH advertising. […]
Selling digital out of home boils down to a simple decision: To position DooH as a digital extension of Out-of-Home or as part of a multi-screen package. Three out of four leading European Out-of-Home media owners (JC Decaux, Clear Channel and Exterion) have decided to position their digital portfolio as an extension. Ströer reinvented themselves as a multiscreen media network. […]
Last year, Russian banned imports of meat and cheese from the European Union, but one Moscow delicatessen has come up with a novel way to advertise its remaining wares, it seems. The Don Giulio Salumeria on ritzy Malaya Bronnaya Street was one of several shops to suffer from the ban - itself retaliation for Western sanctions over fighting in Ukraine - so it turned to an advertising company. […]
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If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. […]
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