As it relates to advertising, you need to capitalize on the moments you have the viewer watching the screen. […]
The campaign taps digital out-of-home media in 28 markets and five major U.S. airports, calling on the nation to help protect children. […]
I’m starting a series of pre-InfoComm posts about exhibitors and attendees to give readers a sense of what sends people to a steam bath or blast furnace every June. The details are here … Just to illustrate how this works, here’s my profile: 1 – How many years have you been going to InfoComm? […]
O […]
Most people associate digital billboards with the sophistication and high-powered commerce of a big city. But OOH companies and city councils shouldn’t overlook the value LED billboards provide smaller cities. Marshall, Minnesota, population, 14,000, recently granted a permit to a digital billboard. […]
I had maybe 20 or so companies take up my offer for free blog love and promotion ahead of DSE in March, the companies answering a set of questions about what attendees should expect to see at their booth. […]
[…]
Mobile and Out-of-Home are finding great ways to work together to generate trackable, measurable results. There is little doubt that out-of-home ads will be better geared towards generating mobile traffic as time goes on. When considering a mobile out-of-home campaign there are a few things that I would consider before implementing. […]
Nancy Fletcher, OAAA; Mark Boidman, Peter J. […]
The winning campaigns are: Beverage: Labatt Breweries of Canada, Corona Extra, creative by Zulu Alpha Kilo and media by UM Food: Wrigley Canada, Excel, creative by BBDO and media by MediaCom Health & Personal Care: Novartis Consumer Health, Buckley’s, creative by Saatchi & Saatchi and media by MediaVest. […]
The Real World is Posterscope’s monthly out-of-home ad market update that features the latest facts and figures, new industry developments and some great OOH campaigns. […]
KBH On-Train Media has published research that shows that 48 percent of rail users have subsequently engaged with out-of-home advertising that they have seen while travelling. The study suggests that a rise in smartphone use on trains is a significant factor, with 92 percent of respondents owning such a device and ninety percent of them using it while travelling. […]
What change in consumers’ behaviors is having the biggest effect on the digital signage industry? […]
(Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the first quarter of 2015 compared to the previous year, accounting for $1.59 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks the industry’s 20th consecutive quarter of growth. […]
Experts in out of home explain how to get the most value -- By the editors of Media Life -- This is one in Media Life’s ongoing series, “Swept by change: The new out of home.” If there is an art to buying out of home, or really any medium, it is the art of negotiation. It’s about getting the best deal for your client, obviously, but it goes beyond that. […]
