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Friday, May 29, 2015 Fri, May 29, 2015

JCDecaux continue digital mall expansion with new screens at key UK retail locations (pioneeringooh)

JCDecaux’s digital mall expansion continues with the launch of two new M-Vision screens at key UK retail locations: Liverpool ONE and Bullring Birmingham. Brands are set to benefit from this high-impact, premium communications channel in the heart of Liverpool and the addition of a second M-Vision screen in Bullring brings the total network to 15 premium screens. […]

pioneeringooh.com
Fri, May 29, 2015 at 11:53 AM

Projects: Pooch Follows Shoppers Around UK Mall Via Sensors

This is a very clever marketing campaign, spotted in Digital Sign Age, to drive animal adoptions from a London shelter. Called Looking For You, the recent campaign used the digital screens at the Westfield Stratford City in London to run a series of triggered videos that gave some shoppers the sense a very cute little dog named Barley was following them, looking for new owners. […]

sixteen-nine.net
Fri, May 29, 2015 at 9:01 AM

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