A number of publishers and broadcasters have formed in-house creative shops and now outdoor advertisers are getting in on the act, too. Outfront Media, formerly known as CBS Outdoor, announced the launch of Outfront Studio, an in-house boutique agency offering advertisers customized design services for out-of-home displays. […]
A typical flat panel monitor supports millions of colors, so it’s a little funny to see a press release celebrating how a display now supports yellow. We Did Yellow!!! But in the case of electronic ink, it’s a big deal. […]
Atlanta-based Visix has added an interesting new element to its product offer aimed at corporate facilities and campuses – a brand-able wayfinding app for smartphones that can be tied to bluetooth low energy beacons. The app can be used as an extension of traditional kiosk-based wayfinding or as a stand-alone solution. […]
Video walls are becoming increasingly visible in our world. They make big statements, capture attention and promote brands in a unique fashion. Sales and installations of video walls are experiencing record growth as customers seek a new, high-impact approach to digital signage. […]
Microsoft’s voice-activated personal assistant Cortana has been showcased across the UK in an ad campaign which reacts in real time to surroundings. Dentsu Aegis Network, LivePoster and m:united (McCann Worldgroup’s Microsoft team) have made the most of data sources and out-of-home (OOH) tech to tailor contextual, real time ads throughout the UK. […]
A new study by the Outdoor Advertising Association of American (OAAA), in association with RealityMine using USA TouchPoints, found out-of-home (OOH) advertising produces the best combination of reach and consumer activity of all media. […]
For the first time since its launch nine years ago, invidis consulting will join forces with Integrated Systems Events to produce the two day summit following the formation of a joint venture between the two organisations earlier this year. While OVAB Digital Signage Summit Europe has a new name, it will still be adhering to the same successful event structure adopted during previous years. […]
In-House Creative Boutique to Offer Out-of-Home Marketers End-to-End Advertising Solution. NEW YORK, /PRNewswire/ -- OUTFRONT Media (NYSE: OUT), a leading outdoor advertising brand, today launched OUTFRONT Studios as its in-house full-service creative boutique to design advertising campaigns for clients. […]
In 2013, 1.34 billion movie tickets were sold in the U.S. and Canada. That’s a massive, captivated audience open to your messaging. […]
NEW digital bus shelters designed by one of Britain's most famous architects Lord Norman Foster are being brought in across Edinburgh. Nine of the new-generation shelters fitted with screens that as act as advertising billboards have been installed along Princes Street, in the first phase of the development. The new digital shelters comprise 84 inch digital screens, the biggest of its kind. […]
The wall systems will be featured at InfoComm 2015. […]
The weatherproof TV enclosure was the highlight of a Clemson Tiger party-boat makeover on Animal Planet’s Flipping Ships. […]
Cam Gross of the Minneapolis interactive content/software Lift is heading to InfoComm in a couple of weeks. Here’s his take: 1 – How many years have you been going to InfoComm? This will be my first year. […]
JCDecaux, the UK’s leading Outdoor advertising company, has started rolling out premium Outdoor advertising locations across the City of Edinburgh. Marking the first phase in the development, 9 digital bus shelters (comprising 18 digital faces) have been installed along Princes Street, the main shopping street and one of the major thoroughfares in central Edinburgh. […]
The cinema network of 542 screens in 69 locations is adding an additional 800 displays in 2015. […]
