Millennial moms are poised to be beaconed. Whether or not they realize it, a significant number of mothers 18 to 34 have beacon-ready apps on their phones, according to a new tally. The key is that the apps the moms have are actively being used for shopping, according to the study by beacon shopping platform InMarket. […]
A central problem within advertising is how to measure out-of-home advertising's effect on consumer habits, an issue Clear Channel CMO Sarah Speake is now ready to tackle. You pass them everyday: some will pique your interest, others you’ll simply ignore; out-of-home advertising can be fickle like that. […]
The retail industry has evolved drastically in accordance with dramatic change in consumer buying habits. Consumers today are knowledgeable, more inquisitive and choosy with numerous shopping mediums, like in-store, online, mobiles, social media and so on, at their disposal to influence their purchasing decision. […]
Digital billboards have become part of the OOH landscape in many markets across the US generating significant consumer attention, as proven in past studies and surveys. A new study reveals the same sentiment, finding that a majority of travelers think digital billboard ads standout just as much, if not more than, online and TV ads. […]
The educational program featuring panel discussions with industry professionals is now available July through November, 2015. […]
The Digital Place Based Advertising Association today announced that TouchTunes, which it said is the largest in-venue interactive music and entertainment network in North America, has become the latest addition to the trade organization's membership ranks. […]
New technology is helping police catch wanted criminals. […]
Interactive billboards are now pretty common. The key now is to find a way to make your interactive billboard cooler than the rest. A new Coca-Cola board in Times Square does a pretty good job of that. […]
Buffalo is banking on a new campaign to draw tourists from the Big Apple to the Queen City. […]
DSrupted is a conference I am running – all day Sept. 16th in downtown Toronto – focused on the disruptive technology that is or will be changing the way digital signage gets done. Here’s the first of a week-long series of reasons why – whether you are in or around Toronto, or further afield – you need to register for a seat. […]
airport Experiential marketing is all about maximizing levels of engagement with the consumer; brands are moving away from standard purchase incentives and fully immersing passengers in their identities. In Miami, Absolut Blue’s exhibit provided passengers an opportunity to taste signature cocktails, print a customized luggage tag and snap a picture in their Absolut-branded photo booth. […]
Experiential marketing is all about maximizing levels of engagement with the consumer; brands are moving away from standard purchase incentives and fully immersing passengers in their identities. In Miami, Absolut Blue’s exhibit provided passengers an opportunity to taste signature cocktails, print a customized luggage tag and snap a picture in their Absolut-branded photo booth. […]
When thinking about digital in-store engagement, we have to understand that it’s about one point … enhancing the enthusiasm for making a purchase. […]
Education and teamwork are the keys to industry growth. […]
Einstein's legacy unveils its new movie playlist tool for full-screen and multi-screen playback. […]
