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The Drum: The future of outdoor advertising is digital – and the creative opportunity for advertisers is huge

The future of outdoor advertising is digital. Digital out of home technology can now put screens the size of a cinema in places where billboards used to be, and replace all of the signage on public transport or in your local shopping centre with moving, dynamic screens that look 1000x more compelling than a poster. […]

thedrum.com
Sun, Jun 21, 2015 at 1:51 AM

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MediaPost: Philadelphia Reins In OOH Ads, Reduces Billboards

One of the country’s biggest cities is about to have a lot less outdoor advertising space, as the Philadelphia City Council moves to reduce the number of billboards as part of a campaign against “visual clutter” in the City of Brotherly Love. […]

mediapost.com
Sun, Jun 21, 2015 at 1:48 AM

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Digital signage drives new concept store for Canadian Automobile Association (DSToday)

CAA South Central Ontario, one of nine auto clubs across Canada providing roadside assistance, travel, insurance services and member savings for 2 million members, recently implemented a customer-engagement digital signage experience from ADFLOW Networks at its Burlington location, according to an announcement from ADFLOW. […]

digitalsignagetoday.com
Sun, Jun 21, 2015 at 1:46 AM

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Breaking down retail ‘data’ for digital signage in 2015 (bizcommunity)

By: Moving Tactics Take a look at four learnings from international analysts that can be incorporated into the South African retail market: Volume (Quantity) - Instead of shoving your entire stock-list onto your store signage, identify products that have potential to upsell at certain times or complement each other, e.g. ready-made soup and fresh bread. […]

bizcommunity.com
Sun, Jun 21, 2015 at 1:40 AM

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How hybrid signage can optimize marketing campaigns (DSToday)

Conventional wisdom says the rise of large, relatively low-cost digital displays, and simple, scalable software to manage them, marks the beginning of the end for much of the mainstream printing business. Well, maybe one day … far into the future. For now, the digital signage and large-format printing businesses are doing very different things. […]

digitalsignagetoday.com
Sun, Jun 21, 2015 at 1:36 AM

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India: How Adclever, the Flipkart of outdoor media, systemizes the Rs 1,039 billion OOH sector (yourstory)

Out-of-home media (OOH media), worth Rs 1,039 billion in market size, is highly unorganized and out-of-date. Acquiring any information related to outdoor advertising is a daunting task. The duplicity of information, varied prices for the same space, and lack of information regarding traffic are some of the major problems that riddle the sector. […]

yourstory.com
Sun, Jun 21, 2015 at 1:18 AM

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16:9: Canada, Dubai Hotbeds Of Digital Signage: Google Trends

If Google Trends is a real measure of activity and interest in digital signage, Canada is the hotbed country, but Dubai is the hotbed city at the moment. These are charts from the past 12 months. This graph shows web activity and you can see how the timeline kinda syncs up with ISE, DSE and the just-finished InfoComm. […]

sixteen-nine.net
Sat, Jun 20, 2015 at 1:32 PM

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16:9: Postar App Drives Digital Signs Via iPads And Chromecasts

A little UK start-up has launched Postar, an iPad app that allows small business owners to build a simple digital sign message on the tablet and then run it on larger screens using $39 Chromecast HDMI sticks. Postar says it is focused on micro business operators, like indie coffee shops and boutiques. […]

sixteen-nine.net
Sat, Jun 20, 2015 at 10:05 AM

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Quebec’s Vif Tele Acquires SMS Capabilities

Montreal-based VIF Télé, which runs and manages signage networks in the Quebec market, has expanded its service offering by acquiring the operations of a company that does SMS send-outs and tracking. Taking on SMS Looky allows VIF Télé to offer a system for managing the simultaneous sending, receiving and tracking of text messages to targeted, opted-in audiences. […]

sixteen-nine.net
Sat, Jun 20, 2015 at 9:31 AM

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We launch Pride in London for a second year

For a second year running DOOH.com teamed up with Pride in London to produce their advertising campaign and content for their screens in Trafalgar Sq. […]

Sat, Jun 20, 2015 at 6:12 AM

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Ask the Board: Defining Digital Signage Objectives and Results (DSConnection)

How does a company narrow down the objectives and results that they want the digital signage system to provide for them? […]

digitalsignageconnection.com
Sat, Jun 20, 2015 at 1:14 AM

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Art Takes New Form with Massive Projection Mapping Display

Christie THREE SIXTY (formerly Arsenal Media) created a digital signage application to project onto a striking 180-by-120-foot facade of the Segerstrom Center for the Arts in Costa Mesa, California. […]

digitalsignageconnection.com
Fri, Jun 19, 2015 at 3:03 PM

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5.5 Billion and counting

Quividi has been enjoying a strong growth over the last 6 months with significant new deployments or extensions of its solution by its customers. We’ve now collected over 5.5 billion anonymous stats on visitors of public venues on their behalf, across 50 countries – almost the world’s population! […]

quividi.com
Fri, Jun 19, 2015 at 12:59 PM

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Quividi’s electronic audience measurement: 5.5 billion viewers analysed and counting…

Quividi has been enjoying a strong growth over the last 6 months with significant new deployments or extensions of its solution by its customers. We’ve now collected over 5.5 billion anonymous stats on visitors of public venues on their behalf, across 50 countries – almost the world’s population! […]

Fri, Jun 19, 2015 at 12:59 PM

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BenQ Unveils Dual-Sided Digital Signage Displays

The company showcased their new LCD displays and other signage solutions at InfoComm 2015 in Orlando, Florida. […]

digitalsignageconnection.com
Fri, Jun 19, 2015 at 8:57 AM

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