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MediaPost: Smartwatch ad market predictions by Juniper Research

A new study from Juniper Research has found that advertising spend on smartwatches will reach USD 68.6 million by 2019, up from an estimated USD 1.5 million this year. The research, Digital Advertising: Online, Mobile and Wearables 2014-2019, found that growth will be fueled by the entrance of high profile brands such as Apple into the smartwatch arena. […]

mediapost.com
Mon, Jun 8, 2015 at 8:50 AM

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Coming Soon: More Freeway Advertising in Downtown LA (citywatch – billboard opposition)

BILLBOARD WATCH-The Chinese developer of the Metropolis project now rising beside the 110 Freeway in downtown LA might be excused for wondering why there’s any fuss over its bid to exempt the billion-dollar retail, hotel and condo complex from a state law forbidding commercial advertising visible to freeway traffic. […]

Mon, Jun 8, 2015 at 8:16 AM

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HuffPost: How Titan plans to transform NYC’s phone booths into high-speed Wi-Fi hotspots

"We were so excited to win the city contract," (in November, 2014) Etherington said, "not only does the city pay nothing for all this sharp technology, but they've been guaranteed $500 million over the next 12 years with a three year option to extend. Just to give you an idea of the projected numbers involved, the entire Out-of-Home ad market is estimated at $5 billion. […]

huffingtonpost.com
Mon, Jun 8, 2015 at 3:27 AM

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The footprint of digital out of home (DOOH) grows ever larger with data-driven interactive campaigns (eventmagazine)

Posterscope state that DOOH brings 28% of all out of home revenues today. This is an absolutely massive spoonful, especially when you consider the Advertising Association and Warc’s Adspend Forecast predicted that over £1 billion would be invested in Out of Home advertising during 2015. Open wide! […]

eventmagazine.co.uk
Mon, Jun 8, 2015 at 1:27 AM

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OMA looks to build Australia’s first automated out-of-home advertising platform (cmo)

The Outdoor Media Association (OMA) is looking to build an automated transaction platform in a bid to create a one-stop hub for buying and selling out-of-home advertising in Australia across all formats. […]

cmo.com.au
Sun, Jun 7, 2015 at 4:32 PM

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Philips intros new ‘consumer-cost’ series of digital signage displays

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Sat, Jun 6, 2015 at 5:41 PM

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See-through solar cells could power your digital signage

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digitalsignagetoday.com
Sat, Jun 6, 2015 at 5:41 PM

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How digital technologies are curing menu-labeling headaches

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digitalsignagetoday.com
Sat, Jun 6, 2015 at 5:40 PM

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Interactive customer experience technology has to make sense

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digitalsignagetoday.com
Sat, Jun 6, 2015 at 5:39 PM

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McDonald’s rolls out ‘Create Your Taste’ self-service kiosks

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digitalsignagetoday.com
Sat, Jun 6, 2015 at 5:38 PM

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Ex Bloomberg exec launches a bid to buy Titan Outdoor (newindianexpress)

Daniel Doctoroff, the former chief executive of news and data provider Bloomberg LP, has launched a bid to buy Titan Outdoor, a company that provides outdoor advertising on buses in U.S. cities, according to three people familiar with the matter. […]

newindianexpress.com
Sat, Jun 6, 2015 at 1:22 AM

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Outdoor advertising outperforms other forms of traditional media, OAAA says (broadcasting cable)

The Outdoor Advertising Association of America recently released first quarter figures that showed out-of-home advertising revenue rose 4.7% to $1.58 billion in first quarter compared to a similar period the previous year, marking the 20th consecutive quarter of growth and outperforming the other forms of traditional media advertising. Major marketers are big believers in OOH. […]

broadcastingcable.com
Sat, Jun 6, 2015 at 1:17 AM

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Media360: Outdoor advertising ‘wins’ battle of big media (campaignlive)

Outdoor advertising is the new smart medium for 2015, Media360 was told this afternoon, as representatives of each major media platform went head-to-head. Spencer Berwin, JCDecaux’s managing director of sales, topped an audience poll of seven panelists who each championed their respective channel. Berwin said: "Outdoor is so smart that it reaches 98 per cent of the UK population every week. […]

campaignlive.co.uk
Fri, Jun 5, 2015 at 7:26 PM

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Warc: Combining audience targeting with proximity targeting can boost retail footfall by up to 35%

NEW YORK: Combining audience targeting with proximity targeting can boost retail footfall by up to 35% according to the Mobile Marketing Association. […]

warc.com
Fri, Jun 5, 2015 at 5:24 PM

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NEXCOM’s Latest Media Player Boosts Engagement

NEXCOM’s latest media player, the NDiS M335, increases engagement at airports, enterprises and schools. […]

digitalsignageconnection.com
Fri, Jun 5, 2015 at 4:34 PM

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