If a digital out-of-home campaign can get people to do the "The Robot" — or even take off their shirt — on a New York City sidewalk, that campaign just might be onto something in terms of interactive consumer engagement. […]
Royal Bafokeng Holding (RBH) has acquired a 30% stake in Continental Outdoor Media, alongside French company JC Decaux, which will hold the remaining 70%, the companies announced on Monday. Continental Outdoor Media is the largest outdoor advertising company in Africa, with advertising spots that include Gautrain stations in Gauteng. […]
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Two of Madison Avenue’s preeminent forecasters -- Interpublic’s Magna Global team and Publicis’ ZenithOptimedia Group’s Head of Forecasting Jonathan Barnard -- have shaved their outlook for the ad economy in 2015. […]
/PRNewswire/ -- Gimbal, Inc., the leader in location and proximity-based mobile engagement, and PlaceWise Media, the largest provider of digital media services for the shopping center industry, today announced a partnership to provide Gimbal's proximity engagement services to PlaceWise's client base of mall properties. […]
Jerry Harris, senior director of exhibit graphics at the Georgia Aquarium, discusses how technology is shaping the future of content delivery. […]
The 3D animated, architectural projection-mapped video celebrated Union Station Kansas City’s Centennial. […]
The installation, completed early in 2015, features 6,816 square feet of display space that recreates the building’s original static crown signage. […]
Guest Post: Ron Gazzola, Samsung Putting the quick in Quick Service Restaurants, or QSRs, has owed a lot to the sensors and systems that are now the basis of what’s being called the Internet of Things. To get an order to a customer, without customer lines backing up, takes automation and smart devices that are driving near factory-level precision at the food prep stations. […]
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The PN-L803C and the PN-C703B are part of the best-selling AQUOS BOARD display line. […]
Today a colleague asked what my opinion was for the future of OOH advertising in 2050? It is a fascinating question that in my opinion cannot be answered without considering the macro factors that will shape our planet over the next 35 years. 35 years into the future is a really tricky magnitude of time to predict and Amara’s Law instantly springs to mind. […]
The super-slim bezel size of 1.8 millimeters allows the VH7B displays to be seamlessly connected with others. […]
With the advancement of retail analytic tools, retailers are gaining better insights into their consumers’ behaviours, which have led them to better cater to customers’ needs, so says Chris Day, managing director of Moving Tactics, the leading South African digital signage solutions company. […]
Wifi wasn’t cooperating at Orlando’s airport so my plan to post while hanging out at the gate went south on me. But I am back at world HQ – where it is 40 degrees cooler (25 OK, but down 40 – arrrrgh) – and wifi works fine. I spent the second day banging around the InfoComm show floor and bumping into booths I somehow didn’t see on Day 1. […]
