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Martin Sorrell on the mega-media reviews: ‘We can’t remember anything like this’

Talking to Campaign about the sheer number and size of live media reviews for some of the world's biggest spenders on paid media, including Coca-Cola, Unilever, L'Oreal and Johnson & Johnson, WPP's founder was certain there is more to it than the cyclical nature of the business. Sorrell said: "I don't think it's a coincidence. […]

mediaweek.co.uk
Thu, Jun 25, 2015 at 9:34 PM

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NEC Digital Cinema Projector Achieves DCI Compliance

The NC1201L model is the latest in NEC’s Digital Cinema Projector Series to have earned compliance on DCI Compliant Equipment. […]

digitalsignageconnection.com
Thu, Jun 25, 2015 at 3:54 PM

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Shedd Aquarium makes notable leap in OOH

innovate Chicago’s Shedd Aquarium is celebrating its latest exhibit, Amphibians, with vibrant and scientifically accurate models of frogs and salamanders on bus shelters throughout the city. Perched atop a bed of turf, these amphibians – created by Shedd Aquarium’s in house sculptor – provide striking examples of some of the more than forty species in the Amphibians exhibit. […]

Thu, Jun 25, 2015 at 3:14 PM

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Shedd Aquarium makes notable leap in OOH

Chicago’s Shedd Aquarium is celebrating its latest exhibit, Amphibians, with vibrant and scientifically accurate models of frogs and salamanders on bus shelters throughout the city. Perched atop a bed of turf, these amphibians – created by Shedd Aquarium’s in house sculptor – provide striking examples of some of the more than forty species in the Amphibians exhibit. […]

Thu, Jun 25, 2015 at 3:14 PM

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Major Biotech Company Uses Glasses-Free 3D Video Walls at ASCO 2015

Two glasses-free 3D video walls from Magnetic 3D were selected to flank the biotech company’s booth and educate visitors about its innovative targeted therapy to fight cancer cells. […]

digitalsignageconnection.com
Thu, Jun 25, 2015 at 9:59 AM

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Steljes Appointed Master Distributor for Multi-Way Whiteboard

The SMART kapp iQ whiteboard can be powered by a smartphone or tablet and enables multi-way “inking” between any combination of devices anywhere in the world simultaneously. […]

digitalsignageconnection.com
Thu, Jun 25, 2015 at 9:18 AM

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Santander Bank embraces simplicity

innovate Santander Bank redesigned its banking app to better embody its focus on “simple and safe” and to provide a superior user experience. In the cities of Lisbon and Oporto, it boldly announced the apps arrival by converting mupis into models of the ever recognizable iPhone. […]

Thu, Jun 25, 2015 at 9:12 AM

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Santander Bank embraces simplicity

Santander Bank redesigned its banking app to better embody its focus on “simple and safe” and to provide a superior user experience. In the cities of Lisbon and Oporto, it boldly announced the apps arrival by converting mupis into models of the ever recognizable iPhone. […]

Thu, Jun 25, 2015 at 9:12 AM

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JCDecaux has completed the acquisition of Africa’s leading OOH ad operator Continental Outdoor Media (jcdecaux)

JCDecaux SA, has completed the acquisition of Continental Outdoor Media in partnership with a community owned investment company, Royal Bafokeng Holdings (RBH), with a shareholding split of 70/30. […]

appablog.wordpress.com
Thu, Jun 25, 2015 at 8:02 AM

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Restaurant digital signage is heating up (DSToday)

Test data that proves the value of digital menu boards has been available for several years. However, you have to take advantage of the many features of the digital menu boards in order to obtain their full value. I say that because, for various reasons, restaurant chains have been very slow to take advantage of many of the primary features of digital menu boards. […]

digitalsignagetoday.com
Thu, Jun 25, 2015 at 6:40 AM

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Out-of-Home: Amplify, Connect, Activate | Lamar Advertising Company (youtube video 2:10)

Out-of-home (OOH) advertising builds brands and drives transactions with a powerful mix of formats, locations, and technology that surrounds audiences away from home, where they spend 70% of their waking hours. Learn more about the value of OOH in this video from the OAAA. […]

youtube.com
Thu, Jun 25, 2015 at 12:43 AM

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Lyle Bunn: InfoComm15 Marks Upward Turn for Digital Signage

The costs of not using digital signage now exceed its costs of use and operations as outlined in this summary article of InfoComm15 by Lyle Bunn. This “opportunity cost” tipping point has been brought about by improved price/performance of the medium and the ways that it is being applied to address a vast range of communications needs. […]

Thu, Jun 25, 2015 at 12:41 AM

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Australia: Suncorp launches digital out-of-home campaign pinpointing mobile lenders in real-time (cmo)

Suncorp Bank has partnered with Adshel and Starcom Brisbane on a new digital out-of-home campaign which tracks its mobile lender network across Sydney in real time. The campaign uses an Adshel create app to highlight the location of Suncorp’s mobile lenders via GPS in real time. […]

cmo.com.au
Thu, Jun 25, 2015 at 12:39 AM

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Vision behind Google’s Sidewalk Labs is free high-speed wifi in every city street worldwide, NY first in line (9to5google)

Sidewalk Labs has acquired the two companies behind LinkNYC, and is partnering with Qualcomm and Comark to turn up to 10,000 phone booths into communications hubs offering free gigabit WiFi across New York City … The project will be funded by advertising screens on the booths. […]

9to5google.com
Thu, Jun 25, 2015 at 12:28 AM

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Apple Music ad blitz moves to Times Square with Beats 1 billboard (appleinsider)

In preparation of the upcoming Apple Music launch on June 30, Apple installed a gigantic billboard in Times Square this week advertising its unique live-streaming Beats 1 radio service. […]

appleinsider.com
Thu, Jun 25, 2015 at 12:18 AM

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