Outdoor Media Centre appoints Tim Lumb as Insight and Effectiveness Director
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Thu, Jul 23, 2015 at 12:54 AM
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Digital billboards generate high recall for ads and positive consumer attitudes, according to a new study conducted by Nielsen. Three out of four (75%) respondents recalled seeing a digital billboard in the past month and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards. […]
The Outdoor Media Association (OMA) has joined with with the Australian Federal Police (AFP) to extend the 2015 National Missing Persons Week (NMPW) campaign to outdoor advertising across Australia. […]
Paris, 22 July 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide and Outfront Media (NYSE: OUT), one of the largest out-of home media companies in the Americas, announced today that Outfront Decaux Street Furniture, LLC – “Outfront Decaux” (a 50/50 joint venture between JCDecaux North America and Outfront Media) has developed the first smart bus shelter in Los Angeles. […]
innovate Norwegians awaiting bus transportation were caught by surprise upon seeing snakes and penguins (wildlife definitely not common to Oslo’s city streets) through what appeared to be transparent ad shelter panels. Courtesy of BBC Earth, the impactful campaign used augmented reality to create the illusion that these wild animals were roaming right outside of the Oslo shelters. […]
Norwegians awaiting bus transportation were caught by surprise upon seeing snakes and penguins (wildlife definitely not common to Oslo’s city streets) through what appeared to be transparent ad shelter panels. Courtesy of BBC Earth, the impactful campaign used augmented reality to create the illusion that these wild animals were roaming right outside of the Oslo shelters. […]
Outfront Decaux Street Furniture, LLC – “Outfront Decaux” (a 50/50 joint venture between JCDecaux North America and Outfront Media) has developed the first smart bus shelter in Los Angeles. […]
(WBIR - Knoxville) New billboards throughout Knoxville, Chattanooga and other cities statewide show hats for four Marines and one Navy sailor, to honor the servicemen killed in last Thursday's fatal shootings. One of the billboards in Knoxville is at the intersection of Chapman Highway and Deva Drive in South Knoxville. […]
The new product options enable sellers to offer more advanced, cutting-edge presentation solutions to corporations, schools, healthcare organizations, retail outlets, churches, airports and more. […]
Keehan brings more than 20 years of retail experience to her new role at Displaydata and will be responsible for leading the North America sales team through the company’s next stage of growth. […]
Paris, 22 July 2015 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide and Outfront Media (NYSE: OUT), one of the largest out-of home media companies in the Americas, announced today that Outfront Decaux Street Furniture, LLC – “Outfront Decaux” (a 50/50 joint venture between JCDecaux North America and Outfront Media) has developed the first smart bus shelter in Los Angeles. […]
A Swiss creative agency used digital signage to invite Zurich commuters to a daytrip in the country. […]
Westfield, which manages Europe’s two largest shopping destinations, has unveiled the first Arabic language campaign at a UK airport to celebrate the Islamic festival of Eid. The initiative began on 17 July and will run for a week. […]
My two-day micro-vacation is done and I am back in airports again – Minneapolis-St. Paul at the moment. Spotted this at some men’s shop on the main retail concourse post-security: Two screens in the flanking entry windows, each showing the website, and not even in kiosk mode so all the header and footer crap, and mouse arrow, show. […]