Australia: Programmatic Coming to DOOH Screens Near You (exchangewire)
Programmatic buying for digital out-of-home (DOOH) advertising has been pioneered in APAC, and is now being exported around the globe. The means of buying OOH media space using programmatic technology has been piloted in Australia for well over a year, and is about to be exported to other parts of the region; plus Europe is also on the roadmap with the launch date there imminent. […]
Thu, Jul 2, 2015 at 10:41 AM