North American location-based video media network Captivate announced today that it has added two major office buildings to its media network in Canada and signed a renewal agreement with Cadillac Fairview covering 12 office buildings in Toronto, Vancouver and Calgary in Canada. […]
UK advertising spend reached £4.7bn in the first three months of 2015, a record for the tradtionally weak first quarter, driven by a surge in TV advertising. TV advertising grew 11.5% year on year to reach £1.2bn, it’s highest Q1 figure on record, according to the latest figures from the advertising expenditure report from Warc and the Advertising Association. […]
The general consensus is that there is a synergy between out-of-home and mobile. How much of a pivotal role do you see mobile having in the foreseeable future? Very much so. […]
Grand Visual has been a crusader of digital OOH with multiple campaign executions on interactive digital media interfaces in the outdoor media. Globally, the future of OOH is sketched in the digital OOH media formats. Enhancing the reach of DOOH then appears to be the logical step to take for the industry. […]
With a specific focus on the airport audience, taking into account their intentions and purpose for travelling, this study analyses and investigates the behavioural attributes of the entire airport experience. […]
Google is joining the BLE (Bluetooth Low Energy) game. Its product is called Eddystone and it’s a new open-source BLE protocol. No surprises This is no news to folks in this market though, as Physical Web and its component UriBeacon from Google have been around for a while (and stirring a lot of attention indeed). […]
Called Adshel Live, the network will comprise of 270 digital screens located across all of Australia’s major metropolitan cities. It will go live in October 2015. […]
NEW DELHI: Delhi Metro tokens would soon be wrapped by micro advertisements, a move aimed at augmenting revenue by tapping the nearly eight-lakh-strong commuter base who use the circular coins. While about 70 per cent commuters travel using smart cards as per Delhi Metro Rail Corporation (DMRC) data, the rest, primarily visitors to the national capital, are dependent on tokens. […]
The first 30 billboards will go up on Aug. 3 in a relaunch of a media campaign aimed at raising awareness about the dangers of drug use. […]
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At Atlanta’s Hatfield-Jackson International Airport, Clear Channel and Monster Media incorporated a device charging station into an interactive kiosk promoting AMC’s new drama series “Humans. […]
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Renowned holographic effects display solution provides projection canvas for ARHT’s interactive human holograms. […]
The global laser holographic display market was valued at $78.5 million in 2014 and is projected to reach $337.2 million by 2019. […]
Instead of purchasing each additional software tool a la carte, the company’s expansion package allows users to easily personalize and automate their digital signage content with a variety of integrations and applications. […]
