rVue Holdings, Inc. (OTC PINK: RVUE), an advertising technology platform for digital place-based media, today announced that Eric Kristoff, formerly rVue's Chief Technology Officer, has accepted a position at a different company. Mr. […]
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The Cannes Lions International Festival of Creativity has long since been advertising’s biggest, brashest and most important awards show with thousands of advertisers, agencies and production houses flocking to the French Riviera to celebrate the work and drinks gallons of rose. Yet for everyone who attends – and remembers – the festival, hundreds more can only watch from afar. […]
A longstanding rule may soon vanish that has required companies seeking to build new highway billboards to obtain permission first from residents living within 100 feet of the proposed sign. Utah Department of Transportation officials say they are not sure if its actual practice ever gave residents such veto power over new nearby signs. […]
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At Cannes Lions, the power of the image to connect emotionally with consumers was a red thread sewn throughout this year’s content. Whether viewed via social, mobile, print or outdoor, it’s the image that makes the consumer pause, take a look and feel something. […]
Known for its iconic "Your Brain on Drugs" campaign, the Partnership for Drug-Free Kids, formerly the Partnership for a Drug-Free America, this week released its #WeGotYou campaign. […]
Results of OppenheimerFunds’ DPB campaign with Captivate Network include a 73% lift in aided brand awareness, 70% in aided ad awareness and a third-place ranking as the most recalled medium after magazine and online. In addition, 52% of viewers who saw the ad online post-elevator ride took action. […]
Paris, 8 July 2015 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today that its subsidiary JCDecaux ATA (held 60% by JCDecaux, 40% by ATA) has won the advertising contract for the new Prince Mohammad bin Abdulaziz International Airport (PMIA) in the city of Madinah in the Kingdom of Saudi Arabia. […]
Paris, 8 July 2015 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today that its subsidiary JCDecaux ATA (held 60% by JCDecaux, 40% by ATA) has won the advertising contract for the new Prince Mohammad bin Abdulaziz International Airport (PMIA) in the city of Madinah in the Kingdom of Saudi Arabia. […]
innovate For two weeks in May, DJs spinning tunes and psychedelic light shows greeted tram riders in Milan who were headed out for a night on the town. The branded tram experience was part of a campaign for Danish beer Ceres and featured captivating interior and exterior wraps, velvet seat cushion replacements, and brand ambassadors to create an unrivaled party mood. […]
For two weeks in May, DJs spinning tunes and psychedelic light shows greeted tram riders in Milan who were headed out for a night on the town. The branded tram experience was part of a campaign for Danish beer Ceres and featured captivating interior and exterior wraps, velvet seat cushion replacements, and brand ambassadors to create an unrivaled party mood. […]
Numero uno would be digital signage is not other media, and hence, the creative and all-important content strategy should be different. […]
The video display installation comes just in time for the Reds to host the all-star events next week. […]
