Currently out of home is being talked about as the lead medium to watch in the advertising space. With new technologies ever emerging and smartphones connecting people outside of the home and collecting data, the out of home industry is getting more and more exciting. […]
What really struck me overall was that the same burning issues in DOOH globally are relevant to the DOOH Media landscape in Africa and more specifically, South Africa and the key drivers for growth in DOOH was identified as follows: Content: How do we make DOOH Media networks more relevant? Some of the opinions were that a lot of the content on digital place-based networks is boring. […]
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has completed – jointly with IDA S.p.a (Du Chène de Vère family) – the acquisition of the 34.5% shareholding in IGPDecaux held by RCS Media Group S.p.a. […]
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innovate Video game developer Blizzard Entertainment rolled out a campaign of epic proportions for the release of Heroes of the Storm, its latest multiplayer, online game. Blizzard Entertainment organized a vote to determine the favorite iconic hero among passengers in one Shanghai metro station using press buttons next to light boxes featuring one of twelve characters. […]
Video game developer Blizzard Entertainment rolled out a campaign of epic proportions for the release of Heroes of the Storm, its latest multiplayer, online game. Blizzard Entertainment organized a vote to determine the favorite iconic hero among passengers in one Shanghai metro station using press buttons next to light boxes featuring one of twelve characters. […]
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By Jeff Pinc, Director, Food Services, Panasonic System Communications Company North America. While indoor digital menu boards have become increasingly common in the QSR and fast casual spaces, digital signage is expanding outdoors as well. […]
airport To support the launch of their new men’s timepiece collection, Tiffany & Co. used LAX’s Time Tower Sponsorship as an attention-grabbing promotion for their new watch line. For 8 weeks, the luxury jeweler dominated Tom Bradley International’s Great Hall, providing passengers with video content that highlights the inspiration behind its “New York Minute” watch collection. […]
To support the launch of their new men’s timepiece collection, Tiffany & Co. used LAX’s Time Tower Sponsorship as an attention-grabbing promotion for their new watch line. For 8 weeks, the luxury jeweler dominated Tom Bradley International’s Great Hall, providing passengers with video content that highlights the inspiration behind its “New York Minute” watch collection. […]
The digital displays from Toshiba Vision and TDK screens will decorate the summer sky and set the mood for the Independence Day holiday in Times Square through July 5th. […]
airport Absolut Elyx created an immersive brand experience to promote its new luxury vodka line by creating a premium “brand home” in the departures area of JFK’s Terminal 8. Their exhibit not only promoted the new vodka blend but recreated the inspiration behind the product. […]
Absolut Elyx created an immersive brand experience to promote its new luxury vodka line by creating a premium “brand home” in the departures area of JFK’s Terminal 8. Their exhibit not only promoted the new vodka blend but recreated the inspiration behind the product. […]
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