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Thursday, August 6, 2015 Thu, Aug 6, 2015

Is traditional advertising becoming obsolete? Local execs weigh in (Charlotte Business Journal)

Friday's edition of the Charlotte Business Journal will include an installment of The List that ranks the region's largest advertising firms. In surveying for that feature, we asked the top executives at those companies to offer their insight and advice on three questions that loom large for businesses across a spectrum of industries. Below, you'll find their responses on one of those issues. […]

bizjournals.com
Thu, Aug 6, 2015 at 7:12 AM

The Out-of-Home Marketing Association of Canada (OMAC) to hold the 2015 OOH Conference on October 28 in Toronto (OMAC)

The Out-of-Home Marketing Association (OMAC) is hosting ACTIVATE, an OOH conference on Wednesday October 28, 2015 at the Glenn Gould Studio in Toronto. ACTIVATE is a half-day conference that promises to inspire and challenge advertisers and agencies to re-think OOH advertising and the role it can play in connecting brands with consumers in creative and engaging ways. […]

omaccanada.ca
Thu, Aug 6, 2015 at 2:05 AM

Washington Post: Campaign will put faces of Relisha Rudd, Jacob and Sarah Hoggle on area bus shelters

Relisha Rudd and Jacob and Sarah Hoggle — the faces that have become icons of lost innocence in the D.C. area — will soon be gracing 50 bus shelters around the city and another 14 billboards in the Baltimore area as part of a national campaign to bring home missing youth. Officials with the National Center for Missing & Exploited Children announced the initiative at a D.C. […]

washingtonpost.com
Thu, Aug 6, 2015 at 1:31 AM

Wednesday, August 5, 2015 Wed, Aug 5, 2015

A Good Bet on the Horse Track & Digital Signage

Following the largest single sponsorship deal for the benefit of UK horse racing, The Qatar Goodwood Festival witnessed a first in UK horse racing with more than 120 linear metres of high res digital signage along the final furlong and finish post. If that signage looked familiar, you might have recognized ADI’s digiBOARD from Premier League football grounds, rugby stadiums and arenas. […]

feedproxy.google.com
Wed, Aug 5, 2015 at 8:13 PM

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