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The Moodie Report: AdGroup names Primesight as preferred bidder for OOH ad operator Eye Airports

UK. AdGroup has appointed UK supplier of Out of Home solutions Primesight as the preferred bidder for AdGroup's airport advertising specialist Eye Airports. The deal, subject to successful completion, would add some of the UK’s busiest airports including London Gatwick and Manchester to Primesight’s portfolio of Out of Home advertising sites. […]

moodiereport.com
Thu, Jul 2, 2015 at 1:41 AM

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16:9: STRATACACHE Buys DOOH Ad Operator IZ-ON Media & Big Retail Footprint

STRATACACHE has acquired IZ-ON Media, the company formerly and arguably better known as PRN, picking it up in a cash deal with its French owners Technicolor. […]

sixteen-nine.net
Thu, Jul 2, 2015 at 1:40 AM

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16:9: RMG Networks Sells Off Its Airline Media Business

It looks like the last little bits of the media business built up by RMG Networks are being sold off, and RMG is now pretty much Symon Communications again, under the newer name. […]

sixteen-nine.net
Thu, Jul 2, 2015 at 1:37 AM

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RMG Networks Completes Sale of Airline Media Network Business (rmgnetworks)

RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG Networks, a worldwide leader in intelligent visual communications solutions, announced today it has completed the sale of its Airline Media Network business to Global Eagle Entertainment (NASDAQ: ENT). Terms of the transaction were not disclosed.. […]

rmgnetworks.com
Thu, Jul 2, 2015 at 1:22 AM

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Forbes: The World’s Billionnaires: #201 Jean-Claude Decaux & family

If you've passed through an airport recently, chances are you've walked by an advertisement by JCDecaux, whose images reach 1.5 billion air travelers worldwide. The outdoor advertising company's first contract was to install ads on bus shelters in Lyon. […]

forbes.com
Thu, Jul 2, 2015 at 1:10 AM

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Exterion Media introduces moments to connect on London buses with Proxama technology (proxama)

Leading Out-of-Home advertising company will implement beacon technology across the capital’s buses to enable Londoners to access targeted and relevant content on the move London, UK. June 29, 2015: Exterion Media, Europe’s largest privately held Out-of-Home advertising business, has announced that, in a commercial first, it has equipped 500 London buses with beacon technology. […]

Thu, Jul 2, 2015 at 1:06 AM

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The Telegraph: Proxama equips London buses with beacon technology

Proxama (AIM: PROX), the international mobile commerce company specialising in proximity marketing and a provider of end-to-end payment solutions for card issuers and processors, has announced through its partner Exterion Media, Europe's largest privately held out-of-home advertising business, that it has equipped 500 London buses with beacon technology. […]

shares.telegraph.co.uk
Thu, Jul 2, 2015 at 1:04 AM

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Programmatic Will Transform Outdoor Advertising: VivaKi’s Hopwood (beettv; video, 2:58)

CANNES — Programmatic buying is still almost entirely associated with digital media, but the time might not be far off when creative is routinely served in real time on outdoor advertising displays. That’s what Danny Hopwood, VivaKi’s VP-solutions and platform operations for EMEA, envisions. […]

beet.tv
Thu, Jul 2, 2015 at 12:54 AM

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Cannes Lions 2015: Key Adtech Takeaways (adtekr)

The 2015 Cannes Lions International Festival of Creativity took place last week (21st – 27th June), creating the renown annual buzz in the creative communications and advertising industries. So what did the festival have to offer its adtech gurus? […]

adtekr.com
Thu, Jul 2, 2015 at 12:50 AM

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Top customer experience tech honored at ICXSummit15

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digitalsignagetoday.com
Thu, Jul 2, 2015 at 12:45 AM

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Digital Signage Expo 2016, Las Vegas, March 15-18: Schedule (digitalsignageexpo)

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Thu, Jul 2, 2015 at 12:43 AM

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Indiana family uses billboards to help find kidney donor for dad

One Indiana family is hoping drivers will look up and potentially save their father's life. […]

oaaa.org
Wed, Jul 1, 2015 at 8:00 PM

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AdAge: Most lucrative category for the Cannes Lions festival is Outdoor, with 5,037 entries

Most lucrative category for the festival is Outdoor, with 5,037 entries estimated at USD 2,585,510. […]

adage.com
Wed, Jul 1, 2015 at 5:06 PM

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OOH Brings It for the 4th (iheartbillboards)

School’s out, pools are open, the patio chairs washed down, grills fired up, and we’re JAZZED to salute old glory this July 4th! […]

iheartbillboards.com
Wed, Jul 1, 2015 at 5:00 PM

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London buses trial beacon technology for smartphone advertising (techworld)

Pilot scheme in London follows a successful six month trial in Norwich by Proxama and Exterion Media. Passengers on London buses will soon be able to receive targeted advertisements on their smartphones with the trial of beacon technology. […]

techworld.com
Wed, Jul 1, 2015 at 4:34 PM

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