Entré Computer Solutions installed Peerless-AV Xtreme Displays to drive business and traffic into its office. […]
The Madame Tussauds wax museum in New York’s Time Square has put a massive 13 ft by 12 foot LED screen in a glassed part of the facade to pull in tourists passing by on 42nd Street. The LED is a big NanoLumens unit, running content via Scala software based on a concept developed by the guys at OpenEye Global. […]
The WAVE Interactive digital signage solution allows content to be triggered with a hand wave motion or by waving an object across a designated area, counter or display. […]
Out-of-home (OOH) advertising is undergoing a quiet revolution. Increased connectivity, faster browsing speeds, and wider acceptance of ecommerce, have driven interaction with outdoor ads and brands are seizing these new opportunities. […]
Company to collect information on riders using Wi-Fi to build ‘Minority Report’-like ads. Advances in image-detection software are starting to enliven one of the world’s oldest forms of advertising: the billboard. Ocean Outdoor U.K. […]
Television commercials, alongside traditional mediums such as print and radio, once dominated the world of advertising. Today, they are only catching up with the busy audiences. While these consumers are always ‘on the go’, outdoor advertising offers the perfect solution to reach them and build a strong recall. […]
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London’s Waterloo station, the UK’s largest railway terminal that happens to house the nation’s largest indoor advertising screen, which is aptly named Waterloo Motion. The rich display features a montage of Kindle owners traveling the globe with their trustee e-reader in tow. […]
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Over 90% of the polled companies are satisfied or rate their current business climate with good. While only 10% see their situation as negative. With 58% the answers for more favourable business conditions within the next six month has increased. […]
A new alternative media stunt running in three East Coast markets invites people to interact with billboards via social media, even if they’re miles away from the boards. […]
After last week’s attack at an Antioch movie theater, many have responded by thanking Metro police officers. […]
Taiwan-based device-maker AOPEN has formally launched the commercial-grade Chromebox the company first previewed at Google’s booth months ago at Digital Signage Expo. […]
Ad executives by and large say they have a relatively low understanding of the "Internet of Things" (IoT), but they all see it growing in importance over the next several years and that it will begin to impact many facets of the way they engage with and understand consumers. Those are the top findings from a survey that Advertiser Perceptions Inc. […]
