By Daniel Steyn of Posterscope. Two of the most common questions out of home agencies face are: What is OOH? And why do you have specialist OOH media agencies? […]
I’m very pleased to say the line-up is now fully set for DSrupted, which is set for Sept. 16th in Toronto. We’ve got a great line-up and a big highlight, I suspect, will be a talk by Martin Porter, Senior VP and Group Director for Posterscope, one of the biggest digital OOH agencies out there. […]
Guest Post: Freddie Laker, Kairos Stand at the counter in any fast food restaurant or cafe. Somewhere up in front of you there will be a menu displayed. In some places, it might be very amateurish, maybe even handwritten. […]
How can digital place-based advertising be used successfully in conjunction with other media types? […]
Outdoor expenditures rose 2.9 percent in the first quarter. Growth was heavily concentrated in the Top 15 population markets and within this geographic footprint digital signage was a primary driver of higher spending. As we have commented in previous reports, digital inventory gives advertisers more flexibility when purchasing outdoor space and allows operators to earn a higher price. […]
Selling ad space on and around the railway network has become big business. Advertising for Sydney Transport is now outsourced to four separate advertising companies: APN Outdoor (Billboard and ‘cross track’), Adshel (Station platforms and concourses, including the ominous sounding‘station domination), Torch Media (train exteriors) and S&J Media Group (train interiors). […]
When LinkNYC was announced, the partners listed in the program were Control Group, Titan, Qualcomm Inc. (Nasdaq: QCOM), Comark (a manufacturing company for outdoor hardware), Antenna Design (the company behind the physical design of the LinkNYC kiosks), and Transit Wireless. […]
/PRNewswire/ -- Health Media Network (HMN), one of the nation's fastest growing digital Point of Care companies, announced today that it has acquired medical office network assets from MedMedia, LLC, a private digital media company based in Mission Viejo, California. […]
/PRNewswire/ - Canadian Pacific (TSX: CP) (NYSE: CP) and All Vision LLC (All Vision) have entered into a multi-year venture to develop strategic outdoor advertising infrastructure along CP's right of way. Van Horne Outdoor (VHO) represents the next step in CP's real estate ventures. […]
Toronto gave its City Hall a digital facelift on Monday, unveiling a new interactive wayfinding station and a transit information display that could soon become commonplace at municipal buildings across the city. Cllr. […]
Exclusive interview with Neil Morris, Founder and Managing Director of Grand Visual, for Digital Signage Pulse. By Nurlan Urazbaev. NU: Grand Visual, now a leading global creative shop specializing in digital out-of-home advertising, is celebrating its 10th anniversary this year. […]
BlueBite works on the edges of the digital signage and digital OOH spaces enabling interactivity from displays and static posters to mobile devices. This is a sizzle reel the NYC-based interactive company has just put out that nicely shows some of the real world, pragmatic possibilities for stuff like NFC tags. […]
ViewSonic will demonstrate how their projectors, large-format displays and virtual desktop infrastructure (VDI) products work to connect classrooms and enhance collaboration. […]
SMART Notebook version 15.1 will include gamification and integration of student devices to strengthen collaboration in the classroom. […]
The acquisition of the rapidly growing provider expands Panasonic's reach in digital place-based networks. […]
