innovate Video game developer Blizzard Entertainment rolled out a campaign of epic proportions for the release of Heroes of the Storm, its latest multiplayer, online game. Blizzard Entertainment organized a vote to determine the favorite iconic hero among passengers in one Shanghai metro station using press buttons next to light boxes featuring one of twelve characters. […]
Video game developer Blizzard Entertainment rolled out a campaign of epic proportions for the release of Heroes of the Storm, its latest multiplayer, online game. Blizzard Entertainment organized a vote to determine the favorite iconic hero among passengers in one Shanghai metro station using press buttons next to light boxes featuring one of twelve characters. […]
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By Jeff Pinc, Director, Food Services, Panasonic System Communications Company North America. While indoor digital menu boards have become increasingly common in the QSR and fast casual spaces, digital signage is expanding outdoors as well. […]
airport To support the launch of their new men’s timepiece collection, Tiffany & Co. used LAX’s Time Tower Sponsorship as an attention-grabbing promotion for their new watch line. For 8 weeks, the luxury jeweler dominated Tom Bradley International’s Great Hall, providing passengers with video content that highlights the inspiration behind its “New York Minute” watch collection. […]
To support the launch of their new men’s timepiece collection, Tiffany & Co. used LAX’s Time Tower Sponsorship as an attention-grabbing promotion for their new watch line. For 8 weeks, the luxury jeweler dominated Tom Bradley International’s Great Hall, providing passengers with video content that highlights the inspiration behind its “New York Minute” watch collection. […]
The digital displays from Toshiba Vision and TDK screens will decorate the summer sky and set the mood for the Independence Day holiday in Times Square through July 5th. […]
airport Absolut Elyx created an immersive brand experience to promote its new luxury vodka line by creating a premium “brand home” in the departures area of JFK’s Terminal 8. Their exhibit not only promoted the new vodka blend but recreated the inspiration behind the product. […]
Absolut Elyx created an immersive brand experience to promote its new luxury vodka line by creating a premium “brand home” in the departures area of JFK’s Terminal 8. Their exhibit not only promoted the new vodka blend but recreated the inspiration behind the product. […]
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The new display will be paired with Daktronics’ control system and a custom audio system to elevate the game-day atmosphere for the Tigers. […]
innovate REI has reimagined campgrounds on Chicago’s bustling streets with transit shelter build-outs for the camper in all of us. As part of its “Let’s Camp” campaign, the outdoor sporting goods store equipped bus shelters with solar powered phone chargers and used full wraps to provide detailed instructions on how to make the perfect s’more. […]
REI has reimagined campgrounds on Chicago’s bustling streets with transit shelter build-outs for the camper in all of us. As part of its “Let’s Camp” campaign, the outdoor sporting goods store equipped bus shelters with solar powered phone chargers and used full wraps to provide detailed instructions on how to make the perfect s’more. […]
The fourth largest U.S. movie theater chain needed to quickly and consistently roll out promotions at concession stands in lobbies across all 280 sites while maintaining the flexibility to adapt offerings for specific regions. […]
William Eccleshare, the chairman and chief executive officer of Clear Channel International, spoke to Maisie McCabe in Cannes last week about the most innovative market for outdoor advertising. Eccleshare moved back to London from New York earlier this year after serving as the chief executive of Clear Channel Outdoor. […]
