NEW YORK, Sept. 2, 2015 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today that Jeremy Male, Chairman & Chief Executive Officer, is scheduled to present at the Goldman Sachs 24th Annual Communacopia Conference in New York, New York on Wednesday, September 16, 2015 at 10:30 a.m. […]
m/six worked closely with Clear Channel’s Play Network to develop a program that pulls live weather feeds from the National Environment Agency’s website. […]
Start by finding people who can act as resources within your company that know about A/V and other digital signage components. […]
The gap continues to close in the battle over the lowest cost technology for putting digital signage in the field, with news this morning that Asus is marketing a $129 PC on a stick that has an Intel processor under the teeny little hood. The Asus VivoStick PC measures 5.4? x 1.3? […]
With a background in marketing on both client and agency sides, Sarah is no stranger to the worlds of advertising and digital media. She is, however, a relatively new entrant to the digital out-of-home industry and is quickly learning just how powerful place-based media can be. […]
NEW YORK, NY — In a nod to the increasing influence of mobile on the out-of-home marketplace, Kinetic Worldwide, a global leader in planning and buying out of home media, has announced a strategic hire at Kinetic Aviator, the company’s travel marketing unit. Janice Tan has been appointed as Global Head of Kinetic’s Aviator to lead the division. […]
To support the BFI’s ambitious project Britain on Film, which premiered this summer, Ocean’s nationwide portfolio of digital screens have been airing never before seen archived footage of British life. The archived clips relevant to the local region have been broadcast in London, Leeds, Liverpool, Manchester, Birmingham and Glasgow throughout August. […]
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There’s little doubt that when it comes to outdoor advertising, digital technology has really upped the ante in terms of driving engagement. From a poster that deliberately makes people yawn through to a billboard that helps drivers to successfully parallel park, marketers have really started to push the envelope of what’s possible. […]
Ad dollars spent in out-of-home (OOH) advertising, which includes digital signage found in motor vehicle offices, “positively impact purchase behavior,” according to Jim Spaeth of RealityMine, who conducted a recent study. The report determined… “Consumers… rarely leave home without their trusted mobile devices. […]
The Internet of Things (IoT) isn’t going to arrive one day with a big bang. Rather, it’s evolving through the introduction of many small connected things. That is, at least in the case of what matters to brands, agencies and marketers. […]
Australian listed digital out of home company XTD is preparing to launch a new technology that provides a platform for the exchange of content and data between the company's screen networks and people's mobile devices. XTD markets the world's first, large format, cross-track digital media and technology system designed for metro transit environments. […]
YPSILANTI, Mich. -- Eastern Michigan University is introducing the state's first "user-generated selfie" billboard campaign. Starting in late August, 24 individual "BE TRUEMU" billboards will appear along major freeways in Southeastern Michigan — from Lansing to Flint to Port Huron to the Ohio border. […]
APN Outdoor are set to take on The Territory, teaming up with National Geographic Channel’s Outback Wrangler for the Ultimate Outdoor Adventure, as part of their unique partnership. […]
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