The Guardian: AOL’s acquisition of Millennial Media highlights rise in automated ad buying
Programmatic ad buying predicted to account for more than half of the UK’s £3bn digital display market this year, according to research. AOL’s acquisition of mobile ad firm Millennial Media underlines the rapid rise of programmatic advertising, as new research shows that automated buying will grow massively this year and account for more than half of the UK’s £3bn digital display market. […]
Thu, Sep 3, 2015 at 8:52 AM