The media has changed to the extent that we are now targeting consumers by their behaviour, writes Michele Munro. People are on the move – more so than ever before. Much more time is spent out of home, commuting and travelling from place to place. […]
Recent figures released by OMA/Nielsen, which for the first time includes ‘targeted media' spend, have once again shown a positive increase in the first half of 2015 with spend increasing by 4% when compared to the same period last year. Overall expenditure for Out of Home (OOH) was €50.4 million across large format billboards, 6 sheets, transport, targeted media and digital OOH formats. […]
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I've been in the workplace digital signage business from the beginning. We introduced our first products in the fall of 2003 that had been in development for a couple of years. Since then, I've travelled the ups and downs of developing enterprise-class digital signage. […]
The display gives guests information on local attractions, hotel promotions and airline schedules for both LaGuardia and JFK. […]
There have been 87 new organizations added YTD. […]
OEMs are invited to explore a comprehensive video switching platform featuring high-density, low-bitrate, H.264 encoding up to 4K. […]
The lobby display makes an impact through educational and inspiring storytelling without overwhelming or annoying visitors. […]
Learn how you can leverage turnkey digital signage solutions towards DS opportunities in your vertical. […]
LG Display has started showing off a set of OLED display prototypes that will get people who design retail and corporate interiors thinking about the possibilities. An LG press release suggests its CEO and President, Dr. Sang Beom Han, talked a lot about OLED in his opening keynote speech at IFA 2015 in Berlin, Dr. […]
By Anne Fisher, Managing Editor. As intelligent visual communications, or what has been called “digital signage” become even smarter, developers are having to manage a wider assortment of heterogeneous components. EECatalog asked Mark Boidman, a managing director at Peter J. […]
Ahead of The Drum's Creative Out of Home awards, judges Steve Parker, co-CEO at Starcom, and Rosh Singh, MD Kinetic Active, told us what brands should be doing in the out of home space to create more effective advertising. Steve Parker rsz_steve_parker-2.jpg How would you like to see brands using OOH more effectively? […]
Programmatic ad tech firm Rubicon Project on Thursday announced it has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a platform for programmatic OOH buying and has tapped Rubicon to power the marketplace. It represents the first time Rubicon Project will facilitate OOH programmatic buying. […]
87 New Organizations Have Joined YTD. Warrenton, VA - The Digital Signage Federation (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce that its year-over-year membership has increased 18% as of the end of August. […]
Ad-blocking has become an industry aimed at killing an industry (advertising) that supports an industry (media), leading to yet another industry aimed at unblocking the blocked. Advertising is trapped in a vicious Imodium/Ex-lax downward spiral. Self-interest abounds here. […]
