“The digital place based media industry is much more advanced than one would suspect,” said Kirti Srikant, Vice President of Brand and Advertising at OppenheimerFunds. […]
“The digital place based media industry is much more advanced than one would suspect,” said Kirti Srikant, Vice President of Brand and Advertising at OppenheimerFunds. […]
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By Ken Klein, EVP of Government Affairs, Outdoor Advertising Association of America. Keeping pace with new technology, a growing number of states are adopting lighting standards that assure legibility while preventing glare. Puerto Rico and 12 states require digital billboards to adjust brightness to surrounding light. […]
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Ted Rosenbaum from Fargo, ND-based RevelDigital called the other day to tell me about Veronica, a digital mannequin the CMS and solutions company is using to showcase its capabilities. It has touch, beacons, pattern detection, NFC and on and on, all pretty much running off a slinky silver fashion mannequin. […]
Transport for London’s lucrative bus shelter and street furniture out of home advertising contract is believed to have been wrested from incumbent Clear Channel by French OOH giant JC Decaux. The business, which TFL values at more than £400m for the next ten years of the contract, is one of the most hotly-contested in UK out of home. […]
Lamar Advertising Company (Nasdaq:LAMR), one of the largest outdoor advertising companies in North America, has acquired Alliance Airport Advertising. The acquisition adds a variety of traditional advertising and experiential displays in five major airports, enhancing the nation's most distinctive out-of-home advertising portfolio. […]
Primesight has emerged as the preferred bidder for regional media specialist Eye Airports, which has outdoor contracts for London Gatwick and Manchester airports, in a deal estimated at £3 million. Primesight has confirmed it is in the process of doing due diligence on the deal, which is believed to involve several third party contracts, not least with the airports themselves. […]
... Meanwhile, radio is forecast to rise 4 per cent to £395m, while outdoor is expected to increase 3 per cent to £842m. TV advertising is growing almost as fast as internet advertising, which is forecast to rise almost 11 per cent to £8bn. […]
Following up its clever drinkable billboard for Coke Zero, Coca-Cola has launched another eye-catching outdoor idea, this time in Times Square. […]
Digital Signage Expo has extended its deadline for speaker proposals for the 2016 educational conference to the end of this week. […]
