It’s been one week since someone started firing shots at several cars along Interstate 10, and investigators have not made any arrests. […]
There’s no larger driver of brand awareness than a 30x60-foot cinema screen. […]
The out-of-home advertising industry has remained largely immune to the ad spending declines experienced by other traditional media channels, reports the OAAA. […]
For years businesses have tried to use general purpose workstations to manage their digital signage networks. They failed. […]
M&C Saatchi, Clear Channel and Posterscope created the first AI generated advert in July 2015. The advert was generated based on a genetic algorithm based on various features of the advert (copy, layout, font & image). […]
Commuters in taxi cabs across the UK cities of London, Edinburgh, Glasgow, Manchester and Birmingham will soon receive context-relevant messages as they travel. A total of 4,000 Bluetooth Low Energy (BLE) beacons are being installed in taxis by mobile proximity marketing provider Proxama and taxi advertising provider Ubiquitous. […]
SINCE the Ancient Egyptians inscribed their laws on giant stone obelisks, “out-of-home” advertising (OOH) has been grabbing our attention. Few commuters will have missed the “dino” domination of Waterloo Station earlier this summer – a project by Universal Pictures and JCDecaux UK to create buzz around the release of the blockbuster Jurassic World. […]
Billboards and OOH (out-of-home) advertising have come a long way since the beginning of the 1900s. Nevermind the BMW vs. Audi vs. […]
There’s no larger driver of brand awareness than a 30x60-foot cinema screen. At least, that’s the logic for Swedish auto manufacturer Volvo, which is test driving 90-second interactive cinema ads targeting 18- to 34-year-olds across 100 Screenvision theaters in the US. […]
PHOENIX - It’s been one week since someone started firing shots at several cars along Interstate 10, and investigators have not made any arrests. Silent Witness announced Saturday the reward for information leading to an arrest in the case has been raised to $5,000. […]
AS IT completes the jigsaw puzzle of total media solutions for out-of-home media services, Kinetic will focus on in-store media on top of its outdoor and transit media business to help its clients attract more customers at retail stores. […]
Retail store owners know that the core of their business is getting people excited and having them come back from more. That means, they have to have great displays with new items always in stock continuously. In order to do so, there is a long process that goes with keeping a fresh inventory, including ordering, stocking and of course, advertising the new products. […]
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One advertising agency has taken to the streets of New York to demand Apple rename the next version of its iPhone. According to Apple’s naming conventions, the next iPhone, expected to be announced on Wednesday, is likely to be called the iPhone 6s — just like the ad agency 6S Marketing. […]
