The displays will be installed at LMU’s Gersten Pavilion in multiple stages with the full system in place by mid-October. […]
Rock in Rio and Itaú placed a “karaoke box” disguised as an ATM station in the middle of a Rio beach. […]
What do outdoor companies really think about each of the digital sign manufacturers? Billboard Insider assembled a brain trust of experienced, successful, independent outdoor advertising company owners. Here are their answers, candid, unfiltered and anonymous. […]
Planning a digital signage project requires analyzing location, content, software and hardware amongst other things. […]
Jessica Simpson recently toasted the 10-year anniversary of her wildly successful, eponymous fashion line with an impressive billboard takeover in Times Square (and happily shared it on Instagram): She’s not the only one celebrating a milestone anniversary this year. […]
The billboard seems to be an advertisement for being, well, a dick. “Dick to Dick, LLC Executive Consulting. Handing Out Abuse, Getting the Respect Your Title Deserves, That’s the Dick to Dick Way. […]
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Amy Vollet, Vice President, The Integer Group/Dallas: Mobile and/or social components are not required to be successful. However, they have become synonymous with measurement for the digital signage space. The most important question you can ask yourself is "What are we trying to accomplish? […]
In many ways, signs have changed very little over the past few thousand years. But we are now at the brink of a massive global shift as digital signs become one of the easiest ways to communicate with large numbers of urban residents, commuters and travelers. […]
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Highlights Include Programmatic Buying Session, Ted-Type Talks, Shark Tank Tech Tank, Video Agnostic Planning Debate, a Conversation with a 'Mad Woman'. […]
Proximity marketing firm Proxama has announced a new partnership with Ubiquitous, the UK’s largest provider of taxi advertising, which will see beacon-enabled ads rolled out in taxis in London and other major cities around the UK. […]
Beverage and grocery retailers can drive beverage sales and boost shopper engagement with a new digital platform that guides sales at the entrance, in the aisle and at checkout. […]
Halpin (right) with friend Schenider. [Photo: Scott Varley / Staff Photographer / LA Daily Breeze]Via the LA Daily Breeze If you have been in this industry for a while, you’ve learned there are many, many good people … and right up there on that list is Sally Halpin. The display industry veteran selflessly donated a kidney this summer to a widowed mom badly in need of a transplant. […]
MUMBAI: In a bid to attract well-thought-through investments into the growing out-of-home (OOH) category of ambient media, Ambient OOH has designed and launched a new path breaking research tool to drive away advertisers’ woes. […]
