How Digital Signage is changing the face of Marketing?
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Sun, Sep 13, 2015 at 2:39 PM
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Greenleaf, who also stars in a series of shorts on NBCUniversal’s USA Networks, has become a heroine of the outdoor advertising industry. She will chat about its growth with Barry Frey, CEO of the Digital Place Based Advertising Association, at the industry’s Video Everywhere Summit, coming up Nov. 3 at Crowne Plaza Times Square. […]
Thailand based out-of-home media Plan B Media PLC (PLANB) is in negotiations with partners to expand its footprint to Malaysia, Indonesia, Philippines and Vietnam. The move marks its foray into markets outside Thailand. “We would like to close the deal in Malaysia within this year, and the other three countries by early 2016,” said PLANB’s chief executive officer Palin Lojanagosin. […]
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Leading Out-of-Home communications agency Posterscope today announced the appointment of Stephen Whyte as the new UK CEO of Posterscope, psLIVE and PSI UK. Current CEO Annie Rickard will move into the role of UK Chairman, allowing her to focus on international growth across both psLIVE and Posterscope Worldwide. […]
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As part of refurbishments taking place at the University of South Africa’s Kgorong Building in Pretoria, Moving Tactics joined forces with Urban Brew Studios to blend print and digital creative messaging. […]
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myContent’s service is aimed at businesses that want an easy and affordable approach to digital signage. […]
Toshiba will showcase new TD-E EasySeries commercial displays during Almo’s E4-AV Tour in Houston on September 11 and New York on October 8, 2015. […]
JCDecaux Airport ended the summer with a splash this past August/September with three simultaneous Sponsorship campaigns at Los Angeles International! Marc Jacobs dominated the airport’s Great Hall by branding both the Time Tower and Destination Board. The campaign was to promote the brand’s Daisy Dream fragrance which travelers were also able to purchase at a nearby DFS store! […]
JCDecaux Airport ended the summer with a splash this past August/September with three simultaneous Sponsorship campaigns at Los Angeles International! Marc Jacobs dominated the airport’s Great Hall by branding both the Time Tower and Destination Board. The campaign was to promote the brand’s Daisy Dream fragrance which travelers were also able to purchase at a nearby DFS store! […]
The strategic use of customizable menu boards and variable upsell messaging successfully increased the sales of combo deals and limited-time offers over bakeries with static menu boards. […]