by Antonia Hamberger. Collaborating with the agency Havas Media, the US company has launched a comprehensive awareness campaign aimed specifically at young audiences in the German market. The campaign focused on three target groups: gamers, young professionals, and tech-savvy early adopters. […]
This is not what I’d call digital signage, bur it is using LED to offer up something that is the definition of experiential – ... […]
In what is likely a preview of what may grow increasingly common among deeper-pocketed, alumni-supported programs, the storied University of Kentucky basketball program will ... […]
Despite this moratorium, the city is against a general ban on outdoor advertising, as it announced on Wednesday. The Alternative Liste (AL) had called for such a blanket ban on outdoor advertising that is visible on public property in a motion in the Zurich municipal council. […]
Paris, September 25th, 2024 – JCDecaux's Swedish company JCDecaux Sweden AB has won a competitive tender for both the Stockholm bus shelter and the largest central subway stations advertising contracts by the Greater Stockholm Public Transport Authority (SL) for 7 years with the possibility to extend for up to 6 months. The contracts will start on January 1st, 2026. […]
Steven Barlow, DVIGear. As an industry buzzword, AV-over-IP is often used as an overarching term to cover many diverse technologies. It's no wonder that many AV customers—and the professionals that serve them—find it confusing. Before your commit to an AVoIP installation, here are some important areas to consider and clarify. […]
Entries to this year’s awards program, which is jointly managed by Sign Media Canada and the Sign Association of Canada (SAC), came in from sign professionals across the country. Here’s presenting: Digital Signage - the winner is Nummax for Nike West Edmonton Mall. […]
Stockholm, Sweden – September 23, 2024 – DoohClick, a leading global ad tech platform for out-of-home (OOH) media owners, is excited to announce the addition of five new team members. These strategic hires reflect the company’s ongoing commitment to growth, innovation, and delivering world-class solutions for OOH businesses. New Team Members: Tim Edmonds, Chief Operating Officer (COO). […]
IPG, GroupM, Omnicom and Dentsu are part of Afterpay Media Network's initial rollout in Australia, which will allow advertisers to reach shoppers across the web and in-store. The network in Australia, accessing Afterpay’s unique insights to connect with their target audiences, will initially focus on: Electronics, Fashion, Travel, Entertainment and Retail. […]
Richard Rothfelder, Partner, Rothfelder Falick. Last week, Billboard Insider explained the required grounds to cancel an outdoor advertising contract, as demonstrated in the Arizona case of Outfront Media vs Hart & Assoc. Specifically, “notice of termination of a contract must be clear, positive and unequivocal,” according to the Court. […]
That’s the lesson of Landmark Infrastructure vs R.E.D. Investments. Billboard Insider’s take: There are two ways to sell out-of-home assets. […]
The drink concoction makes me cringe and I have no idea about the celebrities involved (Loose Women star GK Barry???), but what I can ... […]
Canada is so freaking big it is easier and faster, based on my living way out on the east coast, to get to Europe ... […]
This is far, far, far closer to being a hologram than most of the companies marketing their two-dimensional display tech as holographic, but even ... […]
When I was buzzing around the InfoComm trade show earlier this year, I stopped at one stand for a chat, looked at the next ... […]
