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Friday, August 14, 2015 Fri, Aug 14, 2015

Clear Channel Outdoor’s SVP Andy Stevens: From Digital to OOH: Why I’m Excited to Work in Outdoor

When I transitioned from a career in digital advertising to out-of-home (OOH), some of my peers were surprised by my new job. I announced my new position as head of research and insights at Clear Channel Outdoor Americas on social media and was met with many congratulations, but also some rather sarcastic remarks. Of these, my favorite was: "You're working in outdoor? […]

mediavillage.com
Fri, Aug 14, 2015 at 2:24 AM

South Africa: Digital out of home – enter the game-changer (Media Update)

While the rest of the media is having to consider how it can work with digital platforms, it has only enhanced out of home media, so says Jacques du Preez, managing director of Provantage Media Group. You’re driving home from work after an average day at the grindstone. While stuck in traffic you look up at a billboard and see your name on it, together with an image of your dream car. […]

mediaupdate.co.za
Fri, Aug 14, 2015 at 2:20 AM

Australia: WA Transport Minister Dean Nalder apologizes for inaccurate statement on billboard safety audits

WA Transport Minister Dean Nalder has been forced to apologise for a statement to Parliament about billboard safety audits, making it the second time in two days he has been forced to correct himself. Mr Nalder told Parliament this week that no safety audits had been conducted on the sites of proposed billboard signs initially approved by the State Government. […]

abc.net.au
Fri, Aug 14, 2015 at 2:12 AM

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