76% of Billboard Insider readers said they use debt financing to grow their out of home companies. 24% of Billboard Insider readers said they don’t use debt. […]
While online and mobile have received most of the attention and money from brands when it comes to the idea and execution of retail ... […]
Speakers are CMOs, Major Media Decision Makers, Agency CEOs, PLUS News Makers, Thought Leaders, and Government Officials. Our program explores how brands engage with today’s sophisticated consumer. The Summit draws 900+ business leaders including brands, agencies, press, media companies, ad tech, research, and more. […]
The lending markets are important because many out of home companies rely on debt to finance capital expenditure and acquisitions. Debt has 3 benefits: It allows you to grow faster than you can using your own funds. It is cheaper than equity. […]
We are thrilled to be chosen as the winner of the 2024 AdExchanger Awards Best Programmatic Out-of-Home Activation together with Havas, for our campaign for Gavidigest which involved dynamic countdown creatives. Reckitt achieved a considerable sales uplift during the campaign period, directly attributable to our PDOOH campaign. […]
Eoin Carroll is Programmatic Lead with Talon. But what is PrOOH? Put simply, programmatic advertising is the automated buying and selling of ad inventory using technology and software – a supply-side platform (SSP) selling space from media owners, connected to a demand-side platform (DSP) buying advertising from brands and agencies. […]
James Byrne, marketing manager, PML Group. At PML Group we have a deep data led understanding of how people live, work and play and what they think, feel and do. Combined with this, we have location data on every store in the country be it mall, supermarket, forecourt or convenience. […]
Next stop: New York City!Join us at the Sony AV Tech Expo for an immersive experience with the latest AV technology. Can’t make it to NYC? No worries! […]
When WWE sought to create a custom LED display for their headquarters, Trust Fall Technology Group selected i5LED to handle the complex engineering and design requirements. i5LED took on the monumental task of designing, manufacturing, and installing a display shaped exactly like WWE’s iconic logo. […]
EMC Outdoor is excited to announce the addition of Marianne Schulmeister as Vice President of Client Partnerships. Marianne brings a unique blend of creativity and strategy to her role, with years of experience across multiple media channels. Marianne’s career in media began at 92.5 XTU in Philadelphia, where she worked as an Account Executive. […]
A three-dimensional display has to have some dimension and volume to be more than marketing 3D – though lots of 2D products trick the ... […]
This an interesting approach to doing an interactive video wall for a scenario in which budget restraints would almost certainly come into play – ... […]
OpenDirect 2.1 is the updated programmatic trading standard that allows OOH buyers to plan, buy, activate and report directly from premium publishers. OOH screens and billboards can now be discovered, planned, traded, activated and reported using a common data driven trading standard. The features supported in OpenDirect include: Searching for managed product inventory and guaranteed deals. […]
Here are three charts which give an overview of trends in the credit markets. This is important to many out-of-home companies because they rely on bank financing to help fund capital expenditures and acquisitions. The first chart shows that a modest majority of lenders have been tightening their loans to commercial borrowers. […]
Lamar Advertising Co/NEW (NASDAQ:LAMR) has recently showed a robust financial performance, which may instill confidence in investors considering the company's extended repurchase initiative. With a market capitalization of $13.55 billion, Lamar's current P/E ratio stands at 26.74, reflecting a premium valuation relative to near-term earnings growth. […]
