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Tiger Party was behind the signage in Times Square for the New Year’s Eve Countdown

Digital signage consultancy Tiger Party was behind the New Year's Eve countdown and other visuals in Times Square again - for the 15th year in a row. The company is known for enabling spectacular digital billboard campaigns at major landmarks. The Tiger Party team specializes in designing, installing and managing DOOH networks of any configuration and complexity. […]

Editorial · Promoted content
Wed, Jan 1 at 4:50 PM

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The growing demand for dynamic pricing at quick service restaurants is a big opportunity for digital signage providers

Dynamic pricing is the practice of varying prices in connection with customer demand. Pricing can vary by time of day, location, weather and other factors. Hotel companies, airlines and ride share businesses have been using dynamic pricing for many years, but a huge opportunity remains for quick-service restaurants (“QSRs”), retail stores, food concessions and many other industries. […]

Editorial
Wed, Jan 1 at 4:47 PM

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Recap: Retailers with retail media networks in 2024 (Digital Commerce 360)

Abbas Haleem. If we’ve learned anything in 2024, it’s that more retailers are using — and want to use — retail media networks. But although many want to use them, there are a limited number of retailers with retail media networks. […]

digitalcommerce360.com
Wed, Jan 1 at 4:45 PM

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Last Year’s Billboard Collapse in Mumbai Leads To Outdoor Advertising Policy Changes

The draft policy places full accountability on advertisers and introduces stringent penalties for violations. On 13 May, 2024, a massive 120x120 ft billboard in Mumbai's Ghatkopar suburb collapsed during heavy rainfall, resulting in 17 fatalities and over 75 injuries. The billboard fell onto a petrol station, crushing vehicles and people who had sought shelter from the downpour. […]

everythingexperiential.com
Wed, Jan 1 at 4:42 PM

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The many new retail media networks are no threat to Amazon and Walmart (Invidis)

By Florian Rotberg. Although sales in the overall market have increased fivefold since 2019 and many new networks have been launched, the market share of the two retail media giants will remain around than 84% in 2025. Amazon alone has a retail media market share of 75%. […]

invidis.com
Wed, Jan 1 at 4:32 PM

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6 Tips for Maximizing Your Billboard’s Exposure

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dashtwo.com
Wed, Jan 1 at 2:07 AM

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Samsung to unveil scalable AI video production for digital signage (Invidis)

by Florian Rotberg. At CES 2025, Samsung presents new, promising C-Lab startups, this time including 10km.ai, a GenAI video production platform for digital signage. Unsurprisingly, almost everything at both the CES and the Samsung booth revolves around AI. […]

invidis.com
Wed, Jan 1 at 12:10 AM

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OOH, Outdoor Score Largest Ad Budgets In 2024: ad buyer survey (MediaPost)

by Fern Siegel. A December Borrell survey of local ad buyers revealed their 2024 media preferences. The medium that had the biggest average ad budget was OOH and outdoor advertising, which totaled $54,400. […]

mediapost.com
Tue, Dec 31, 2024 at 6:28 PM

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Mounting pressure will squeeze the long tail of retail media networks; and other retail trends for 2025 (EMARKETER)

by Sky Canaves. Amazon and Walmart combined will gobble up more than 84% of all retail media ad spending in 2025, leaving a rather narrow slice of the market for all other players. RMNs that make up the long tail of ad spending will face the harsh reality that they lack the digital footprints necessary to generate meaningful revenues solely by monetizing their owned and operated digital channels. […]

emarketer.com
Tue, Dec 31, 2024 at 6:18 PM

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Data, consolidation, sustainability are among the top digital signage trends – according to DSToday

by Daniel Brown — Editor, Networld Media Group. Digital signage market expansion was not limited to revenue; the industry saw consolidation as larger companies acquired smaller firms to bolster their capabilities and market presence. This consolidation trend is reshaping the competitive landscape, enabling the delivery of more comprehensive and integrated solutions. […]

digitalsignagetoday.com
Tue, Dec 31, 2024 at 6:15 PM

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A look back at India’s OOH advertising in 2024 (Media Brief)

GroupM’s End-of-Year global advertising forecast shows that Out-of-Home (OOH) advertising has maintained its share of the global advertising industry, largely driven by the strong performance of its digital counterpart, DOOH. It’s predicted that DOOH will account for 42% of total OOH revenue by 2025. […]

mediabrief.com
Tue, Dec 31, 2024 at 6:10 PM

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The Top 10 Sixteen:Nine Posts For 2024

Here’s a look at the top posts from 2024 – in terms of views from readers – on Sixteen:Nine. If there is any clarity ... […]

sixteen-nine.net
Tue, Dec 31, 2024 at 9:03 AM

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U.S. EV charging network grows, reliability improves in 2024 (Kiosk Marketplace)

The U.S. electric vehicle charging network experienced substantial growth and improved reliability in 2024, according to a study by Paren, referenced by Green Car Reports. During the peak travel week of Thanksgiving, charging sessions increased by nearly 50%, paralleled by a similar growth in the number of available charging connectors. […]

kioskmarketplace.com
Tue, Dec 31, 2024 at 12:11 AM

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EDM Artist Anyma’s Stand At Las Vegas Sphere Raises Content Game For Acts That Might Follow (16:9)

Much has been written about the visuals developed for live concerts at Sphere in Las Vegas – everything from amazed (Phish) to underwhelmed (Eagles). ... […]

sixteen-nine.net
Tue, Dec 31, 2024 at 12:10 AM

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What to expect from retail media networks in 2025 (Modern Retail)

By Mitchell Parton. In-store retail media is another area in which companies are rapidly investing in their advertising capabilities, adding digital screens around stores and building out the data platforms that power them. EMarketer forecasted earlier in 2024 that in-store retail media ad spending will grow about 47% in 2025. […]

modernretail.co
Mon, Dec 30, 2024 at 3:02 PM

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