Posterscope USA worked with renewable energy company, Green Mountain NRG, to develop an Out-of-Home campaign to ensure that materials that were recently used for a billboard campaign in Texas, did not go to waste. […]
The center-hung and accompanying four ribbon displays were installed this fall. […]
The hundred-year-old exchange has just installed Argentina’s largest display wall in its trading floor. […]
At its most basic level, the solution monitors a consumer’s response to content showcasing on a smart display, engaging the consumer on their mobile device if they’re showing interest in the screen’s content. […]
The network converts Australian displays and deploys new screens in New Zealand and Indonesia. […]
Just stumbled across this now three-year-old project in a Houston, Texas office tower. […]
Digital Out-of-Home (DOOH) media owners are increasingly able to provide access to this mobile consumer. The industry has a lot to offer when it comes to reaching a mobile audience. Thanks to advancements in the use of data and technology, both targeting and accountability in DOOH have drastically improved. […]
It's like the Industrial Revolution 2.0 because it is so much more transformative than just MDM or BYOD. This is changing the way people do business. It is disrupting industries that don't play in that space. […]
Lamar Advertising Co (LAMR.O) is in advanced talks to buy billboard assets in five U.S. cities from Clear Channel Outdoor Holdings Inc (CCO.N) worth roughly USD 450 million, according to people familiar with the matter. […]
The cost of those LED modules that make up the giant displays found in Times Square, Tokyo, Las Vegas and your local interstate fell at least 15% in 2015. While I haven't been keeping particularly close watch on the prices of these things for very long, that, to me, seems like an astonishingly big drop in a very short period of time. […]
A decade of experience has seen us evolve from a new venture with big ideas into a company that thousands of businesses rely on for affordable and dynamic messaging solutions to inform, promote, entertain, socialize, & sell. It’s been far from an easy journey, but our client-first philosophy and commitment to providing innovative solutions guided us. […]
We probably see hundreds of outdoor ads every week. But think for a moment … how many of them can you actually remember? I’d wager, not many. […]
Intel is chatting up a new, faster Compute Stick at CES this week, the new units replacing slower versions announced last year. The next generation of the PCs on a stick are billed as being twice as fast as the first versions, with more USB ports and better WiFi. […]
Cogeco Metromedia specializes in the public transit sector, with traditional and digital ad placements in Montreal Metro stations, on city buses, commercial parking lots and other locations. Cogeco declined to provide the sale price, but said it purchased the operations in 2011 for $41 million. […]
AT&T has formed alliances with Cisco, Deloitte, Ericsson, GE, IBM, Intel, and Qualcomm to help build “smart” connected communities, a focus of its Internet of Things initiative. The carrier says it is developing a smart cities framework with its partners to initially smarten up Atlanta, the Georgia Institute of Technology, Chicago and Dallas. […]
