Raw Feed & Search

Eurostar’s January Sale OOH Campaign (Pioneering OOH)

Eurostar has launched its January Sale campaign, which is currently live across a number of environments in London and Birmingham. The campaign aims to inspire people to start the New Year in style by ticking off European locations that consumers have always wanted to go to, but haven’t got round to visiting yet. The four routes that Eurostar are promoting are Lyon, Bruges, Brussels and Paris. […]

pioneeringooh.com
Fri, Jan 8, 2016 at 5:46 AM

Permalink

Taproot Dentsu creates a campaign to boost OOH advertising in India (Adobo Mag)

Taproot Dentsu launched a campaign during an outdoor industry gathering OAC (Outdoor Asia Convention) where around 400 industry leaders across India had gathered, the campaign highlighted the ‘Power of Outdoors’. Conceptualized by Taproot and brought to life by the veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. […]

Fri, Jan 8, 2016 at 5:21 AM

Permalink

Best Creative Campaigns of November: Singing, Drinking and Cooking

The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays. Once again, the most creative campaigns were interactive and showed that the brands understood what their key audience was about. […]

jcdecaux-oneworld.com
Fri, Jan 8, 2016 at 5:00 AM

Permalink

Posterscope’s Glen Wilson on the year ahead for OOH advertising

The stage is set for a transformative year, thanks to significant investment, the Smart Cities initiative and robust audience data. The out-of-home sector has been tremendously resilient throughout the recessionary years, showing consistent growth driven by its fundamental benefits. In an ever-fragmenting media landscape, you can still reach pretty much the entire population, all at the same time. […]

campaignlive.co.uk
Fri, Jan 8, 2016 at 2:08 AM

Permalink

Lamar Advertising pays Clear Channel USD458.5M for 5,500 billboards, entrance into five major US DOOH markets (Business Report)

In a mammoth $458.5 million deal that closed today, Baton Rouge-based Lamar Advertising Co. has purchased more than 5,500 outdoor signs and digital displays in five major U.S. markets from Clear Channel Outdoor Holdings Inc. […]

businessreport.com
Fri, Jan 8, 2016 at 2:07 AM

Permalink

Watchfire Signs Seeks Submissions for 2nd Annual Digital Billboard Awards

 […]

marketwired.com
Fri, Jan 8, 2016 at 1:57 AM

Permalink

Franklin Outdoor Advertising buys billboard company

 […]

sctimes.com
Fri, Jan 8, 2016 at 1:46 AM

Permalink

European Public Display market according to Meko (invidis)

Bob Raikes, Managing Director – Meko Ltd, comments on the “S curve” growth, which has not stopped yet for Public Display. The Public Display market in Europe has been showing good growth compared to many other technology markets. It took some time to get going, with growth slower than many hoped from 2004 to 2008. […]

invidis.de
Fri, Jan 8, 2016 at 1:43 AM

Permalink

Eased rules allow Seoul version of Times Square digital signage (Korea Herald)

The government earlier this week lifted ad regulations to create a Korean version of New York City’s Times Square as part of its efforts to boost the ad industry and attract more visitors, officials said. The Interior Ministry said Monday it had eased the rule to create a zone where outdoor digital screens and billboards can freely be installed without any restrictions on types or sizes. […]

koreaherald.com
Fri, Jan 8, 2016 at 1:30 AM

Permalink

Signage industry’s top innovation to be unveiled in Dubai

 […]

tradearabia.com
Fri, Jan 8, 2016 at 1:28 AM

Permalink

APAC region’s DOOH ad operator QMS Media converts to BroadSign’s digital signage software

Network converts Australian displays and deploys new screens in New Zealand and Indonesia. Melbourne, Australia.QMS Media Limited, a leading outdoor media company in the Asia Pacific region, has chosen BroadSign International, LLC’s DOOH platform to power its advertising network. […]

Fri, Jan 8, 2016 at 1:28 AM

Permalink

Beacons: DOOH Operator Risks and Rewards (Linkedin)

Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer's core audience. […]

linkedin.com
Fri, Jan 8, 2016 at 1:27 AM

Permalink

The experts’ picks for digital signage in 2015 (DSToday)

We turned to a panel of industry experts to ask them what they thought were the biggest stories or trends in the industry in 2015, which we're presenting here — and what they forecast to be the biggest trends of this year, which we'll be presenting tomorrow. […]

digitalsignagetoday.com
Fri, Jan 8, 2016 at 1:20 AM

Permalink

16:9: Samsung Shows Off Mirror LCDs, Transparent OLEDs At CES 2016

I’ve been following all the tech writing coming from CES, and from my narrow perspective, LG seems to be getting more attention than Samsung when it comes to displays. LG has the bendy OLED and the double-sided OLED, and LG has certainly put more of a focus on OLED than its Korean rival in the past year or so. […]

sixteen-nine.net
Thu, Jan 7, 2016 at 2:50 PM

Permalink

Be More Social: The Messaging Opportunity Hospitality Signs are Missing (Linkedin)

The hospitality industry is making great strides in using digital signage to communicate with guests on everything; from local weather forecasts to wayfinding instructions, as well as providing answers to frequently asked questions, like check-in and check-out times. […]

linkedin.com
Thu, Jan 7, 2016 at 2:14 PM

Permalink