Raw Feed & Search

Ask the Board: Taking Advantage of the IoT

How can network operators take best advantage of the opportunities offered by the loT? […]

digitalsignageconnection.com
Mon, Jan 11, 2016 at 8:26 AM

Permalink

New York’s Times Square to feature billboard showing Cairns

 […]

cairnspost.com.au
Sun, Jan 10, 2016 at 9:26 PM

Permalink

DOOH Campaign: Belgium’s Top Ad Execs Are Donating Sperm and Eggs to Ensure the Nation’s Creative Future

 […]

adweek.com
Sun, Jan 10, 2016 at 9:13 PM

Permalink

The Digital Outdoor Issue: a special edition of Marketing Mag

 […]

marketingmag.com.au
Sun, Jan 10, 2016 at 8:29 PM

Permalink

Key tech trends for OOH advertisers from CES 2016 (Fourth Source)

CES highlights three broad implications for the OOH industry. First, consumers are expecting high quality experiences everywhere, both in and out of home. Advertisers need to continue to up their game with producing high quality, immersive, content-rich experiences. […]

fourthsource.com
Sun, Jan 10, 2016 at 1:48 PM

Permalink

The Drum: Kinetic Worldwide turns all OOH billboards into trigger points for smartphones

Brands will be able to use all of Kinetic Worldwide’s billboards globally to push messages to peoples’ smartphones. The outdoor specialist’s global chief executive Mauricio Sabogal told The Drum the launch would transform all its “out of home media into interactive media”. […]

thedrum.com
Sat, Jan 9, 2016 at 3:36 AM

Permalink

The aftermath: vandals inadvertently prove the effectiveness of OOH advertising (Central Penn Business Journal)

The folks at Brandalism feel that outdoor advertising is unavoidable (can't turn the page or flip the channel, they explain in a video) and, therefore, an affront to society. Of course, it is also the easiest form of advertising to subvert because it is static and accessible, but let's not quibble over tactics here. So, what's the damage? […]

cpbj.com
Fri, Jan 8, 2016 at 5:28 PM

Permalink

2016: A look at the digital signage year ahead (DSToday)

What experts think will be the biggest trends of 2016 and the hottest stories of the year to come. […]

digitalsignagetoday.com
Fri, Jan 8, 2016 at 5:27 PM

Permalink

Clear Channel Outdoor Sells Part of Americas Unit for USD458.5 Million

 […]

bankruptcynews.dowjones.com
Fri, Jan 8, 2016 at 5:26 PM

Permalink

Australia’s APN Outdoor donates ad space to Adelaide charity GoodThnx

 […]

adelaidenow.com.au
Fri, Jan 8, 2016 at 5:26 PM

Permalink

Bring the future to the present with outdoor display walls (Embedded Computing Design)

LCD walls are becoming popular as a futuristic solution in both system design and construction. Take for example, The Cosmopolitan Hotel in Las Vegas, where the visual experience is transformed and elevated, with the lobby covered mostly with immersive displays broadcasting high-definition video contents. It becomes immediately apparent that this hotel is different from the competition. […]

embedded-computing.com
Fri, Jan 8, 2016 at 5:20 PM

Permalink

5 New Year’s digital signage resolutions to take retailers into 2016 (DSToday)

2015 was the big boom the digital signage industry had been waiting for, with many brands embracing the digital evolution by integrating digital signage and interactive digital solutions in-store. For those who have started their digital journey, well done — you are one step ahead of many. For those who haven't, or are just beginning the journey, make it your New Year's resolution to start now. […]

digitalsignagetoday.com
Fri, Jan 8, 2016 at 5:14 PM

Permalink

Argentinian stock exchange deploys country’s biggest digital signage display (DSToday)

 […]

digitalsignagetoday.com
Fri, Jan 8, 2016 at 5:13 PM

Permalink

Airport notification systems evolve into a diverse marketing platform

 […]

Fri, Jan 8, 2016 at 5:12 PM

Permalink

Kinetic to transform OOH media with interactive initiative

WPP-owned agency Kinetic Worldwide, in partnership with Endeavour Media, is to begin offering clients 'customisable interaction' with all out-of-home inventory, in a move which could help transform the sector. […]

mediatel.co.uk
Fri, Jan 8, 2016 at 5:03 PM

Permalink