This year's CES was bigger than ever, but there are three clear implications for the out-of-home (OOH) advertising industry. First, consumers expect high quality, immersive, content-rich experiences, and Virtual Reality (VR) can help provide them. […]
Spending on out-of-home ads in South Korea slipped in 2015, with falling spending on transit ads dragging down increases in billboard and entertainment-area ad spending. But that’s expected to change this year, according to one researcher. Korea Broadcast Advertising Corp. […]
With Walmart, Target, Walgreens, The Home Depot, CVS and other leading national chains experimenting with beacon-based shopper communication, it looks as if retailers are genuinely ready and willing to take control of bringing The Internet of Things into the store environment. That so many retailers are willing to invest in IoT capabilities is a huge step in the right direction. […]
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A study conducted by Mississauga, Ontario-based digital signage provider SignAd Network found that digital video in public venues reaches more Americans each month than online videos do (70 percent for digital signage vs. 43 percent for online videos). […]
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PRN’s deployment of new 4K TV wall at Costco offers brands and marketers powerful ways to tell their stories. […]
Eduscape provides a consultative approach to professional development and customizes training plans to best suit individual school or district needs. […]
In partnership with Ford Audio-Video, NanoLumens LED solutions now serve as the central traveler communications platform in the Interisland Terminal. […]
The Back-to-Back Modular Video Wall Pedestal Mount accommodates easy setup of 46-60-inch displays via innovative time-saving features that eliminate the requirement for additional tools and hardware. […]
Paris, 14 January 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide and number one in self-service bicycle hire schemes, announces that its self-service bikes have now been hired more than 500 million times worldwide since the launch of the schemes.With more than 12 years of international experience and 670,000 long-term subscribers, JCDecaux's 52,000 bicycles and 4,300 stations are located in 70 cities across 13 countries throughout Europe and Asia-Pacific and have covered more than a billion kilometres worldwide.As a pioneer in soft mobility with the installation of the first bicycles in Vienna (Austria) in 2003, JCDecaux has developed and advanced its self-service bicycle systems to reach record numbers of hires, whilst maintaining a positive relationship with users. […]
Paris, 14 January 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide and number one in self-service bicycle hire schemes, announces that its self-service bikes have now been hired more than 500 million times worldwide since the launch of the schemes.With more than 12 years of international experience and 670,000 long-term subscribers, JCDecaux's 52,000 bicycles and 4,300 stations are located in 70 cities across 13 countries throughout Europe and Asia-Pacific and have covered more than a billion kilometres worldwide.As a pioneer in soft mobility with the installation of the first bicycles in Vienna (Austria) in 2003, JCDecaux has developed and advanced its self-service bicycle systems to reach record numbers of hires, whilst maintaining a positive relationship with users. […]
Ticketing is now good to go for the 2016 Preset Group DSE Mixer in Las Vegas, March 15th at the Hard Rock Cafe on the Las Vegas Strip. It’s the 8th annual version of this puppy, and every year we get a little better at it. […]
AB InBev spent the winter holiday season rolling out this megaposter campaign in the cities of Brussels, Antwerp and Leige for a rum-flavored beer aimed at the young and hip European clubbing public. […]
