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25 Sweet, Simple Ads From Coca-Cola’s Big New ‘Taste the Feeling’ Campaign (OOH included)

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adweek.com
Tue, Jan 19, 2016 at 6:04 PM

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Giant DOOH screen first of many across Northern Ireland (Belfast Telegraph)

A huge advertising screen which has lit up south Belfast once again is set to be followed by a further five this year, the firm behind the scheme has confirmed. Larne firm Blazin Digital unveiled its Times Square-style 28 sq metre screen earlier this year. The large LED billboard is the only roadside digital display of its kind in both Northern Ireland and the Republic. […]

belfasttelegraph.co.uk
Tue, Jan 19, 2016 at 6:01 PM

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Understanding the Technology at DSE: Displays

A number of different technologies will be on display at DSE. But where do you start if you’re just learning the industry? This week we take a look at displays … the most prominent aspect of an installation. […]

digitalsignageconnection.com
Tue, Jan 19, 2016 at 5:52 PM

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Ad spend in India to grow at 15.5% in 2016, cinema at 25%, OOH to grow by 5.8 per cent, says GroupM (

"India remains the fastest-growing ad market among all key markets in the world. The year 2015 saw the best in terms of adex growth for India in five years. But if 2016 does see the rate of growth that we have forecast, then it tops 2015 numbers," C V L Srinivas, chief operating officer, GroupM South Asia, said. […]

business-standard.com
Tue, Jan 19, 2016 at 5:45 PM

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How to Create Immersive DOOH Campaigns

Check out the DSE Advisory Board’s End User Council members responses when asked “What are some of the key elements necessary to creating an immersive experience for a target audience using digital signage technologies?” See their responses here (via Digital Signage Connection). The post How to Create Immersive DOOH Campaigns appeared first on LINKETT. […]

linkett.com
Tue, Jan 19, 2016 at 2:05 PM

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Digital Signage for Customer Engagement

Ask yourself about your company's blindspots in reaching customers to identify signage opportunities. […]

digitalsignageconnection.com
Tue, Jan 19, 2016 at 12:07 PM

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Legrand Introduces Evolution Series 10-Inch Poke-Thru Device

The device features internally wired connections and eliminates the need for junction boxes. […]

digitalsignageconnection.com
Tue, Jan 19, 2016 at 11:21 AM

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Digital Signage at Your Local Library

As the role of local libraries morphs once again, it is interesting to see how many of them are adopting digital signs as a communication tool to disseminate information to their constituents/patrons. […]

digitalsignageconnection.com
Tue, Jan 19, 2016 at 10:51 AM

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Videotel Introduces HD2700 D Industrial Looping DVD Player to the Market

The HD2700 has a six-year 24/7 looping potential. […]

digitalsignageconnection.com
Tue, Jan 19, 2016 at 10:07 AM

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Thinaire and Verizon Drive Proximity Engagement

The new offering is expected to drive increased adoption of proximity offerings specifically around NFC, beacons and proximity video. […]

digitalsignageconnection.com
Tue, Jan 19, 2016 at 10:00 AM

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Lexmark Enters Crowded QSR Digital Menu Board Business

The printer company Lexmark was at National Retail Federation show a year ago with what I described then as shrug-inducing. A year later, the company is back at NRF and marketing what would appear to be a more evolved solution aimed at QSRs. […]

sixteen-nine.net
Tue, Jan 19, 2016 at 9:47 AM

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Case Study: Murdoch’s Ranch and Home Supply Deploys Digital Signage (DSConnection)

Murdoch’s deployed 186 digital signs across 14 stores and the home office to showcase product information, current promotions, community support, branding, training and more. […]

digitalsignageconnection.com
Tue, Jan 19, 2016 at 9:14 AM

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The Digital Renaissance of Out-of-Home Advertising

Up until roughly 2010 to 2012, OOH stayed basically the same as it was at its inception, painted, paper or vinyl substrate on a board, in plain view. […]

linkett.com
Tue, Jan 19, 2016 at 9:13 AM

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Twitter Australia takes the tennis to the streets via APN Outdoor’s DOOH screens (APN Outdoor)

Using the unique hashtag #ausopenmoments, promoted through APN Outdoor’s expansive network of Elite Screens, tennis fans are invited to contribute to the conversation that will be subsequently broadcast through the same network, being updated in real time with the newest and most relevant Tweets. […]

apnoutdoor.com.au
Tue, Jan 19, 2016 at 9:11 AM

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The Digital Renaissance of OOH Advertising (Ad Tech Press)

By James Price, SVP, OUTFRONT Media. Up until roughly 2010 to 2012, OOH stayed basically the same as it was at its inception, painted, paper or vinyl substrate on a board, in plain view. In the second decade of the century, the application of new technology was introduced to the medium and, digital signage (DOOH) was born. […]

adtechpress.com
Mon, Jan 18, 2016 at 8:05 PM

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