This is the first multitouch-capable signage creation option for webOS, enabling businesses to invest in and realize the added benefits of interactive over passive signage. […]
Real estate firms putting screens in street-side windows is not new, but I’m not sure I’ve seen a spin on it like this letting agent (apartment rentals agency) in London. Kings Lettings’ new office in Shepherds Bush has a couple of high-bright 55-inch Samsung smart sign panels in the window, but each has a trio of 15-inch panels running an Android player below them. […]
The new Allied Telesis Content Management System (CMS) solution will be enjoyed by the many fans of Super Bowl 50 and regular riders long after the big game. […]
Proxama announced new contracts with public transport app giant Mapway and outdoor advertising firm Primesight, which are set to complement the proximity marketing division. […]
Mastering OOH is more than creative. It requires you to know your client’s business thoroughly and the OOH business expertly. You have those down do you? […]
Without consulting the ANA, the 4As issues something called the "Transparency Guiding Principles of Conduct" which sounds like a chapter out of the Girl Scout handbook, but apparently gives solemn tribute to the concept of transparency while defining it as "whatever an agency can sneak past your lawyers. […]
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The out-of-home industry is firmly rooted in the analogue real world. A physical advertising medium which has been the backdrop to our changing commerce and culture as a nation, bringing brands and consumers successfully together throughout the whole of the last century. As we enter 2016, it is now getting a significant upgrade. […]
Outfront Media (NYSE:OUT) has acquired Reynolds Outdoor Media, a Texas firm with urban-focused media spots.Terms weren't disclosed. […]
In the first of two exclusives analysing the latest adspend figures, Warc's James McDonald examines a thriving out of home sector. […]
[The photo is not that of Dave - Ed.] I don’t know how many meetings and conference presentations I’ve been at that sees one or more presenters, early on in their sessions, pop up a slide that shows a chart that climbs up and a big, honking number at the end – signifying the market size for digital signage. It’s almost always a number followed by 000,000,000. […]
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A number of different technologies will be on display at DSE. But where do you start if you’re just learning the industry? This week we take a look at mounting solutions. […]
