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Thursday, February 4, 2016 Thu, Feb 4, 2016

Out-of-home and digital marketing are coming together via mobile (Marketing Dive)

Dive Brief: Out-of-home advertising, such as billboards, and digital marketing are forming an interesting and maybe unexpected partnership via mobile technology. One example is location analytics company Placed, which is working with partners such as out-of-home inventory suppliers like Clear Channel Media to offer its user attribution between billboards and in-store traffic. […]

marketingdive.com
Thu, Feb 4, 2016 at 7:33 AM

Research-Led Thought Leadership Paper Explores the Digital Signage ‘Pot of Gold’ for Professional Integrators (Mvix)

A new whitepaper by Mvix, a pioneer in affordable digital signage, discusses how professional AV/IT systems integrators can monetize digital signage. According to Mvix, digital signage is one of the easiest avenues for revenue for Professional AV/IT Systems Integrators. Applications of the technology for communication and marketing also present great margin and account control opportunities. […]

mvixusa.com
Thu, Feb 4, 2016 at 7:10 AM

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