In New York City, the payphone is out and, slowly but surely, the Link is in. Link is the city’s name for its new kiosks — tall, narrow structures with slick ads on either side, a small tablet in the center, and a beta warning slapped across the back corners. […]
A month ago, we were hot on LinkNYC's free gigabit WiFi hotspots when they kicked off beta testing. Today, the organization is officially launching its payphone replacement hotspots (or Links, for short) --- and with that, it's turning on their integrated tablets for the first time. That means you'll be able to do a lot more than just tap into blazing fast WiFi from the Links. […]
By John Laramie, CEO, ADstruc. In out of home (OOH), workflow software is beginning to automate the administrative and data entry components of the buying and selling process, allowing sellers to spend less time filling out templates and more time building relationships with buyers, who can now focus less on organizing spreadsheets and more on strategizing smart ad campaigns. […]
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In response to massive online protest, Lamar Advertising agency refuses to apologize for discriminatory anti-Israel sign. A storm is brewing in the Windy City, as a massive anti-Israeli Chicago billboard has sparked a campaign calling for it to be taken down - but the advertising company adamantly refuses to apologize for the discriminatory sign. […]
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Simon Bell explores why outdoor media is an important part of a luxury brand’s media strategy. The Digital Outdoor Issue. Luxury brands sell aspirations and dreams, not just products; therefore, crafting and telling compelling stories is crucial. […]
When asked about the most positive developments for the Digital Signage and Digital-out-of-Home industry in 2015 many of the polled companies have mentioned their overall high satisfaction with the economical development. This maturity of the Digital Signage market was also honoured by the customer as the rising demand and the robust growth in revenues were seen as one of the top trends in 2015. […]
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Tianjin Tianhai Investment Company Ltd. will acquire Ingram Micro in an all-cash transaction with an equity value of approximately USD 6 billion. Upon close of the merger, Ingram Micro will become a part of HNA Group, a Hainan-based Fortune Global 500 enterprise group and a leader in aviation, tourism and logistics, and the largest stockholder of Tianjin Tianhai. […]
By Richard Ventura Vice President of Business Development and Solutions, NEC Display Solutions of America. Every year new data points to technology's impact on how people shop, and the day that consumers use cutting-edge technology to navigate and make every single purchase is not far away. […]
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