How OOH Media Is Changing In a Digital World: What It Means For Entrepreneurs (radio interview with Jeff Gunderman, CEO of EyeCorp)
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Mon, Feb 22, 2016 at 7:13 AM
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The pro forma adjusted net profit after tax sat around $28.5 million, a figure that exceeds the forecasts by over 28 per cent, and jumped 56.8 per cent up compared to the previous year. Pro forma revenue for the out-of-home company was at $279.8 million, a 7.3 per cent increase on the previous year, while its pro forma EBITDA was up 37 per cent year-on-year to $57.7 million. […]
APN Outdoor is confident of a solid lift in earnings this year after beating expectations with a $41 million profit for 2015. APN, which owns billboards on buses and trams, and at train stations and airports, says its profit was driven by its digital advertising business and increased market share. The company's 2015 net profit compares to a $12.2 million statutory loss in 2014. […]
Mark Fairhurst, general manager of sales at APN Outdoor, says there are significant reasons why mobile and outdoor go together, and to truly realise success marketers need a clear picture of what they’re trying to achieve with their campaign. […]
48: This is the number of hair salons (partners of L’Oréal) equipped with digital displays by the expert in digital signage solutions, CrownTV., since the month of June. “We have one goal as we accompany hairdressers in the transformation of their salons: Re-enchant the emotional journey of clients in hair salons,” explains Tania Ruaut, Director of Retail for L’Oréal. […]
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Interview with Mark Boidman of Peter J Solomon Company about the out-of-home media industry. […]
The eagerly anticipated launch of the Out of Home Measurement Council’s (OMC) roadside currency is on track to launch in April/May this year. The currency will use ground-breaking methodology by integrating big data and new technologies to ensure reliable and empirical outputs for the South African market. […]
Outdoor has always been a strong format to use in any campaign as there are many platforms which can reach different audiences at various points throughout their day. It also allows for widespread coverage throughout Northern Ireland. Out of home advertising (or OOH as it’s known in the media world) has evolved in line with the changing behaviours of audiences. […]
“Hurry up and wait.” This could very easily be the tagline for the air travel industry. In 2014 alone, 650 million U.S. […]
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