The power of this 20-foot by 40-foot digital sign will catch the attention of thousands of cars passing by their highway location. […]
Guest post: Mark Hemphill, ScreenScape This blog pointed out recently, once again, how there are a lot of bad statistics out there that try to describe the size and scope of the digital signage market. We agree that a lot of what gets referenced seems meaningless to us, as well. But the question come up often: How big is the digital signage market? […]
The Baltimore-based, national visual communications company introduces new brand to better convey value proposition as a world-class visual solutions provider. […]
Depending on your political bent, it's either a blessing or a curse that you can't escape Donald Trump. The billionaire presidential candidate seems to be everywhere, all of the time, on the morning shows, the network news, cable news, the Internet, everywhere. And for the past couple of months, you can't even escape him as you drive the highways and byways of York County. […]
Out-of-home (OOH) is one of the oldest communication mediums and has always sparked conversations, long before the creation of social media. In the digital age, OOH is igniting new conversations physically and virtually. Until now there was no resource to measure the earned media value generated from an out-of-home campaign. […]
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What makes OOH a Superstar? For starters, it’s that fame component, the ability to build brand awareness on a grand scale. The greatest superstars (such as the late David Bowie) are in themselves brands with a presence that’s simply larger than life, which also happens to be a core attribute of the OOH medium. […]
NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT) today reported results for the quarter and full year ended December 31, 2015. 'Our fourth quarter delivered 4.3% organic revenue growth, a good finish to a solid year and a positive indicator of our portfolio's attractiveness to both local and national advertisers,' said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. […]
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San Antonio-based Clear Channel Outdoor Holdings Inc. (NYSE:CCO) today reported financial results for the fourth quarter and full year ended Dec. 31, 2015 that showed gains in its Americas and International segments. […]
Kinetic Worlwide, WPP’s giant out of home agency is launching ‘Social Amplification Score’ (SAS – ha) which claims to be the world’s first measurement tool that allows brands to attribute consumers’ social media interactions directly to OOH spend. So if you spend a lot they tweet a lot seems to be the theory. […]
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Why do large chains have more difficulty getting digital menu boards right than small chains? In the past 25-plus years that I've been involved with digital menu boards I've seen a very large number of installations. Many of them I reviewed as consulting projects for clients, but most just for my own education and experience. […]
This year’s Consumer Electronics Show (CES) highlighted four trends and opportunities generating buzz in 2016 – the Internet of Things (IoT), secure workforce mobility, digital signage and virtual reality. All of these have moved well past the incubation stage and are making a real impact for businesses, driving innovation and simplification. […]
The new technologies and product advancements that I expect to see at Digital Signage Expo 2016. 4K (and higher) Media Players: Content is and will always be king. However, the better your content is presented, the longer you can capture your guest's attention and convey your message. […]
