With TAB and Route and other sophisticated metrics, out-of-home (OOH) advertising is more measurable and accountable than ever before. A recent BrandScience/Talon study, using Route data, concluded that OOH delivers strong ROI performance. The true value of OOH, however, extends far further than the figures reveal. […]
Imagine this scenario: You’re walking down the bustling streets of Manhattan and see an OOH advertisement for a fashion brand. The featured shirt catches your eye and you must have it. So you look it up on your smartphone. […]
If there’s one thing media buyers and planners have long desired for out of home media it’s more in-depth measurement. They want to know more than just how many people are seeing their advertisements. They want to know who exactly those people are – where they go, who they engage with, and what they buy. […]
Out-of-home advertising revenues grew by 4.6% last year to reach $7.3 billion, besting the previous high set in 2007, per the OAAA. The year ended on a high note, with Q4’s 5.8% year-over-year increase the largest in at least 4 years. In fact, out-of-home advertising has now grown for 23 consecutive quarters since the recession. […]
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JCDecaux has begun what it claims is the world's biggest rollout of digital street furniture on bus shelters across London. The French-owned outdoor giant won the Transport for London bus shelter contract from Clear Channel last year. […]
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ITALY. Clear Channel Italy has been awarded the title of ‘Most Innovative Digital Project’ at the 2016 Integrated Systems Europe (ISE) show. Victorious in the ‘Transport Facility’ category, the company was recognised for its digital advertising programme at Rome Fiumicino Airport. […]
Amit Sarkar, ex-COO of Kinetic, has launched Nomad, a 'full service' agency which will focus on Out of Home. Nomad will offer platforms such as mobile, digital, data, content and creative consultancy. Activation, retail, cinema and sports are other focus areas for the future, informed Sarkar through a statement. […]
M&C Saatchi creative chairman and frequent judge of outdooradvertising awards Ben Welsh passes judgment on airport advertising. I’ve been spending a fair bit of time in airports lately. I’ve also spent a fair bit of time judging outdoor in various award shows—the latter sometimes the cause of the former—so I thought it would be fun to do my own judging of airport advertising. […]
Clear Channel Outdoor Holdings Inc. recently sold its non-core local assets in Columbus, including analog and digital billboards, bulletins and posters to U.S.-based outdoor advertising company, Lamar Advertising Co. Earlier on Jan 7, 2016, the company sold similar such assets in five of its non-strategic outdoor markets for $458.5 million to Lamar. […]
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