Raw Feed & Search

Mood Media’s (FDMCF) CEO Steve Richards on Q4 2015 Results – Earnings Call Transcript

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seekingalpha.com
Sat, Mar 12, 2016 at 6:28 PM

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The lost art of the billboard (Digiday)

These days, billboards are viewed as, mostly, for local businesses only. Bull. Brands, if you took just a small part of your worthless social media budget and put up one billboard in a high-visibility spot, you’d see some big-ass ROI in awareness and sales. […]

digiday.com
Sat, Mar 12, 2016 at 3:04 AM

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The Drum: How marketers can overcome common hurdles when it comes to using

Even though beacon technology has been a hot topic in advertising circles for the past few years, marketers are still trying to figure out how to leverage proximity-based marketing in a way that is both useful to consumers and doesn’t feel invasive. […]

thedrum.com
Sat, Mar 12, 2016 at 3:02 AM

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Appeals court upholds Los Angeles billboard ban (KoloTV)

LOS ANGELES - A California appeals court has upheld a Los Angeles billboard ban that critics argued was unconstitutional. The 2nd District court on Thursday overturned a lower court ruling that said the 2002 ban violated the free-speech rights of advertising firms. The law banned most new billboards, with a few exceptions. […]

kolotv.com
Sat, Mar 12, 2016 at 2:59 AM

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AllOver Media buys Astra Pacific Outdoor (Pehub)

Advertising platform AllOver Media LLC, a portfolio company of Audax Private Equity, acquired Astra Pacific Outdoor, an outdoor advertising company. Financial terms of the deal were not disclosed. […]

pehub.com
Sat, Mar 12, 2016 at 2:56 AM

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Justin Bieber songs played on Capital radio to sync with digital billboards (Campaign Live)

Justin Bieber will be the first in a series of music artists to feature in a new digital outdoor campaign by Universal Music and Global Radio's Capital FM. The campaign, which breaks today on Outdoor Plus-owned digital billboards, promotes artists signed to Universal’s label and will give commuters real-time updates when they are playing on Capital FM. […]

campaignlive.co.uk
Sat, Mar 12, 2016 at 2:54 AM

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Clear Channel Airports Wins OOH Advertising Contracts for Washington Dulles International and Reagan National Airports (BusinessWire)

NEW YORK--Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE:CCO), and a subsidiary of iHeartMedia Inc., has been awarded an eight-year contract with one two-year option to provide comprehensive indoor and outdoor display advertising at Washington, D.C.’s two airports – Washington Dulles International (IAD) and Ronald Reagan Washington National (DCA) by the Metropolitan Washington Airports Authority (MWAA). […]

businesswire.com
Sat, Mar 12, 2016 at 2:50 AM

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Keys to successful digital signage installations (DSToday)

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digitalsignagetoday.com
Sat, Mar 12, 2016 at 2:46 AM

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Digitalsignage vs print in brick-and-mortar retail (DSToday)

Although print communications have proven their worth in the past, digital signage is progressively taking over. And as the world around us rapidly embraces digital technology, so too must the retail brick-and-mortar space. This article will explore how digital advertising could benefit your retail brand and why you should consider making the transition from print. […]

digitalsignagetoday.com
Fri, Mar 11, 2016 at 7:01 PM

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Swarovski campaign takes off at Hong Kong International Airport

This past December, Swarovski primed travelers for holiday shopping with an incredible exhibit in Hong Kong International Airport’s Meeters & Greeters Hall. The campaign was centered in the Hall, which is frequented by both local residents and foreign visitors, and was anchored by a crystal-encrusted hot air balloon along with a visit from Korean actress Ha Ji Won for the opening ceremony. […]

Fri, Mar 11, 2016 at 5:45 PM

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Swarovski campaign takes off at Hong Kong International Airport

This past December, Swarovski primed travelers for holiday shopping with an incredible exhibit in Hong Kong International Airport’s Meeters & Greeters Hall. The campaign was centered in the Hall, which is frequented by both local residents and foreign visitors, and was anchored by a crystal-encrusted hot air balloon along with a visit from Korean actress Ha Ji Won for the opening ceremony. […]

Fri, Mar 11, 2016 at 4:45 PM

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8K Displays and more: 7 Digital Signage Trends for 2016 (Skykit)

With the industry’s rapid growth—perhaps as high as 12 percent this year—and the continued accumulation of promising data about digital signage’s usefulness, you might even call it a golden era. Recent years have seen the arrival of crazy technologies like glasses-free 3D signs, interactive digital personal assistants, and absurdly high-resolution 8K LED displays. […]

Fri, Mar 11, 2016 at 4:44 PM

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The Historic Fox Theatre’s Digital Solution Boosts Promotion

An alluring installation of more than 50 digital displays at the historic Fox Theatre, a performing arts venue located in Atlanta, Georgia, fosters Return-on-Experience and ROI. Results are meaningful as they can extend to other historic buildings with shared concern for historic preservation but intrigued by digital signage. […]

digitalsignageconnection.com
Fri, Mar 11, 2016 at 4:04 PM

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DSE 2016 Booth Field Guide: Seemetrix

Seemetrix,  Booth FT10 in the Innovator Zone Here’s what Irina Magdenko, product manager at 3divi, has to say about the Russian company’s first appearance at DSE, showing its product Seemetrix. […]

sixteen-nine.net
Fri, Mar 11, 2016 at 1:23 PM

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16:9: What You Want To See At DSE 016

  Guest poster Irfan Khan submitted a piece that went up this morning about the general sorts of things you should expect to see on the trade show floor at Digital Signage Expo next week in Las Vegas. […]

sixteen-nine.net
Fri, Mar 11, 2016 at 11:42 AM

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