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Kinetic claims new ‘SAS’ gizmo is first tool to measure out of home ads’ social media value (More About Advertising)

Kinetic Worlwide, WPP’s giant out of home agency is launching ‘Social Amplification Score’ (SAS – ha) which claims to be the world’s first measurement tool that allows brands to attribute consumers’ social media interactions directly to OOH spend. So if you spend a lot they tweet a lot seems to be the theory. […]

moreaboutadvertising.com
Thu, Feb 25, 2016 at 7:17 PM

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Tanger Outlets Goes Big With Digital Signage From Burton Signworks

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marketwired.com
Thu, Feb 25, 2016 at 7:13 PM

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Why are the little guys better at doing digital menu boards right? (DSToday)

Why do large chains have more difficulty getting digital menu boards right than small chains? In the past 25-plus years that I've been involved with digital menu boards I've seen a very large number of installations. Many of them I reviewed as consulting projects for clients, but most just for my own education and experience. […]

digitalsignagetoday.com
Thu, Feb 25, 2016 at 7:12 PM

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Samsung: What Do the 2016 Technology Trends Mean for Enterprise? (Insights Samsung)

This year’s Consumer Electronics Show (CES) highlighted four trends and opportunities generating buzz in 2016 – the Internet of Things (IoT), secure workforce mobility, digital signage and virtual reality. All of these have moved well past the incubation stage and are making a real impact for businesses, driving innovation and simplification. […]

insights.samsung.com
Thu, Feb 25, 2016 at 7:07 PM

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Anticipating Digital Signage Expo – an attendee’s perspective (AV Network)

The new technologies and product advancements that I expect to see at Digital Signage Expo 2016. 4K (and higher) Media Players: Content is and will always be king. However, the better your content is presented, the longer you can capture your guest's attention and convey your message. […]

Thu, Feb 25, 2016 at 6:59 PM

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How to prepare for DSE 2016 – an attendee’s perspective (Mass Transit Mag)

Be smart and have a plan. Part of having a plan is identifying ahead of time what you want to accomplish at Digital Signage Expo. Are you looking for a new Content Management System (CMS)? […]

masstransitmag.com
Thu, Feb 25, 2016 at 6:51 PM

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Campaign provides crystal clear messaging

Swarovksi delivered a grand exhibit of its latest jewelry collection this past holiday season with a campaign dominating 230 feet of the MTR Hong Kong Station. The renowned jewelry company decorated the passage way with more than 100,000 precious crystals and gift boxes as well as enormous Poster On Walls featuring the collection’s designer and famous model, Miranda Kerr. […]

Thu, Feb 25, 2016 at 3:57 PM

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Campaign provides crystal clear messaging

Swarovksi delivered a grand exhibit of its latest jewelry collection this past holiday season with a campaign dominating 230 feet of the MTR Hong Kong Station. The renowned jewelry company decorated the passage way with more than 100,000 precious crystals and gift boxes as well as enormous Poster On Walls featuring the collection’s designer and famous model, Miranda Kerr. […]

Thu, Feb 25, 2016 at 3:57 PM

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GableSigns Rebrands as Gable to Set New Direction

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patch.com
Thu, Feb 25, 2016 at 2:03 PM

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Improve Hospital Morale with Digital Signage

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Thu, Feb 25, 2016 at 11:31 AM

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Improve Communications & Safety with Digital Signage for K-12 Schools

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Thu, Feb 25, 2016 at 11:31 AM

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DSE 2016 Booth Field Guide: Omnivex

Omnivex Corporation, Booth 2521 Why do people going to DSE need to put your company on their Must See list of booths? Unlike traditional digital signage software, the Omnivex digital signage platform is a single solution that adapts to unique and changing requirements of all types of customers. […]

sixteen-nine.net
Thu, Feb 25, 2016 at 11:08 AM

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DSE 2016 Booth Field Guide: NanoLumens

Recent curved screen installation at American Airlines Arena, Miami NanoLumens, Booth 2345 Why do people going to DSE need to put your company on their Must See list of booths? NanoLumens is the LED digital signage industry disruptor that provides unique display solutions to clients who want to leave lasting impressions on their audience. […]

sixteen-nine.net
Thu, Feb 25, 2016 at 10:59 AM

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16:9: Video Walls Explained: Decoding The Various Tech Approaches

GUEST POST: Tim Griffin, Userful We all understand the Wow Factor that comes from a beautiful, people-stopping video wall. But few people, even within the digital signage industry, understand what’s going on behind those bright, shiny screens. […]

sixteen-nine.net
Thu, Feb 25, 2016 at 10:39 AM

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MGM Resorts Finds New Revenue through Four Winds Interactive’s System (DSConnection)

The visual layer of communication helps MGM Resorts International increase revenue and provide better customer experiences. […]

digitalsignageconnection.com
Thu, Feb 25, 2016 at 10:21 AM

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