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Thursday, March 17, 2016 Thu, Mar 17, 2016

MediaPost: GSTV Partners With SITO Mobile For Cross-Screen Retargeting

SITO Mobile, a mobile engagement platform, announced a partnership with Gas Station TV, a video network that caters to gas stations. The partnership is intended to increase ROI for advertisers by extending gas station media to mobile phones. Gas station media is a particularly effective form of out-of-home (OOH) video advertising, according to a recent study by Experian Consumer Insights. […]

mediapost.com
Thu, Mar 17, 2016 at 12:02 AM

Wednesday, March 16, 2016 Wed, Mar 16, 2016

Ayuda Introduces Realtime DOOH Ad Serving and Attribution Using Mobile Data (PRWeb)

Company introduces functionality to its supply-side platform that enables DOOH media sellers to offer a new class of campaigns that include realtime playout decisioning from mobile signals, while enabling retail DOOH media buyers to measure in-store visitation traffic LAS VEGAS, NV -- Ayuda Media Systems, an ad tech company specializing in software for out-of-home media owners, announced today at the Digital Signage Expo 2016 that it has introduced functionality to its programmatic supply-side platform for DOOH media owners that enables realtime, non-predictive ad serving to target niche audiences and custom behaviors by leveraging data science to analyze mobile device concentration. […]

prweb.com
Wed, Mar 16, 2016 at 11:41 PM

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