The Poster You Can Conduct (Pioneering OOH)
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Thu, Mar 17, 2016 at 2:19 AM
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SITO Mobile, a mobile engagement platform, announced a partnership with Gas Station TV, a video network that caters to gas stations. The partnership is intended to increase ROI for advertisers by extending gas station media to mobile phones. Gas station media is a particularly effective form of out-of-home (OOH) video advertising, according to a recent study by Experian Consumer Insights. […]
The Church of Scientology is under fire again for using its wealth to allegedly silence former members. Page Six reported last week that husband and wife Phil and Willie Jones, who left the church, raised more than $10,000 for an LA billboard criticizing Scientology. Several former members helped the couple after Tony Ortega posted their story on his Scientology blog. […]
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Company introduces functionality to its supply-side platform that enables DOOH media sellers to offer a new class of campaigns that include realtime playout decisioning from mobile signals, while enabling retail DOOH media buyers to measure in-store visitation traffic LAS VEGAS, NV -- Ayuda Media Systems, an ad tech company specializing in software for out-of-home media owners, announced today at the Digital Signage Expo 2016 that it has introduced functionality to its programmatic supply-side platform for DOOH media owners that enables realtime, non-predictive ad serving to target niche audiences and custom behaviors by leveraging data science to analyze mobile device concentration. […]
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The Chicago Blackhawks achieved its goal of inspiring fans and gaining new support ahead of the playoffs with its first-ever Innovate campaign outside of the Blackhawks Store. […]
The Chicago Blackhawks achieved its goal of inspiring fans and gaining new support ahead of the playoffs with its first-ever Innovate campaign outside of the Blackhawks Store. […]
FWD, a leading insurance company in Hong Kong, transformed the MTR Central Station into a series of physical “challenges” using visual allusion advertising. The campaign promoted FWD’s critical illness insurance plan and encouraged passengers to pose in stunt positions for photo opportunities. […]
FWD, a leading insurance company in Hong Kong, transformed the MTR Central Station into a series of physical “challenges” using visual allusion advertising. The campaign promoted FWD’s critical illness insurance plan and encouraged passengers to pose in stunt positions for photo opportunities. […]