In this interview, Andy talks about his path to research, his current job at Clear Channel Outdoor Americas, how digital and out of home data helps inform advertisers about the consumers' journey, privacy protection in location-based verification and his advice to the next generation. […]
In the outdoor business all roads lead to Nancy Fletcher. She’s been the head of the Outdoor Advertising Association of America (OAAA) for a remarkable 25 years. Nancy has a master’s degree from the University of Minnesota Carlson School of Management and a law degree from William Mitchell College of Law. […]
Guest Post: Tony Downey, Clickspace TV. I was just about ready to deploy a Chromebit “in the wild” when I read ‘My Chromebit Digital Signage Experience on this blog. Dave went through the ins and outs of an above-average consumer getting digital signage running on a single Chromebit and the trials involved. […]
Qwick Media’s QwickCharge interactive cell phone charging stations made a splash at this year’s Vancouver International Wine Festival. […]
You’ve got to like projects that see the designers going completely off the normal playbook on a signature digital display feature for a building. Instead of doing a conventional 3 by 10 video wall, the Children’s Museum of Denver took those 30 displays and did a 20-foot tall, abstract copper and steel tree-like structure made up of Planar LED-lit LCDs that form a canopy. […]
The new QL Load Balancing, Failover and CDN modules, to be shown at Digital Signage Expo are intended for digital out-of-home networks comprised of 1,000 or more Windows or Android media players. […]
Magic Pixel is an innovative, small form-factor digital sign that can be used to display animations, scrolling texts and video from a PC or MAC. […]
Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately target and measure the impact of conventional and digital Out-Of-Home media campaigns. […]
A DPAA-Sponsored Feature. This is the latest installment of the ongoing series spotlighting new members of the Digital Place Based Advertising Association. DPAA's Mark Braff interviewed James Bellefeuille, co-Founder of Vugo, a rideshare advertising service. […]
Society for Experiential Graphic Design (SEGD) is one of the sponsors this year of the annual Preset Group DSE Mixer, along with the graphics and signage firm CREO Industrial Arts. The organization is running its first designX event at the Digital Signage Expo, a full day of talk and dialogue focused on learning for creating and managing digital customer experiences. […]
A new IoT-ready version of the Raspberry Pi micro PC has been announced – still priced at just $35 but touted as more powerful and equipped with built-in WiFi and Bluetooth. The announcement was made today by element14, which describes itself as the market leading manufacturer and distributor of the Raspberry Pi. The company is part of the UK distribution firm Premier Farnell. […]
Members of the DSE Advisory Board's Consultant Council answer this week's question: In your opinion, is Programmatic Advertising a good thing for DOOH? Why or why not? […]
The first tool that measures the social impact of OOH campaigns. […]
The earnest-looking presidential wannabe started popping up on billboards around Madison, Wisconsin, 11 days ago promising to erect a wall to keep out people from neighboring Illinois, hiring professional wrestler John Cena to defend threats from abroad and bringing "our dairy air to the White House. […]
Pass a billboard while driving in the next few months, and there is a good chance the company that owns it will know you were there and what you did afterward. […]
