Interactive and digital, today’s signage helps brick-and-mortar stores compete more effectively to meet the demands of modern consumers. Brick-and-mortar retailers are searching for ways to deliver the optimal customer journey in their physical stores, similar to what consumers may find in e-commerce. […]
You are invited to attend the Wednesday, March 23rd "Hangout" panel discussion beginning at 2pm EST. Using Google's Hangout platform, this 45-minute discussion will focus on the show experiences, insights and reactions to the trending technology displayed at DSE. […]
PXLPLAY™ is a wall-mounted, interactive LED lighting system that responds to human touch by changing color, brightness and patterns. PLAYTIME™ is excited add the new PXLPLAY interactive play panels to its world-famous, custom-themed play area line of products. […]
BROOKINGS, S.D. – Mar. 18, 2016 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has partnered with Drake University of Des Moines, Iowa, to design, manufacture and install a new LED video display for Drake Stadium. […]
Day Two at the annual Digital Signage Expo in Las Vegas is always a race against time. It's the last day of the exhibition hall show, and everything you didn't see, everyone you didn't talk to, has to be hit by closing time. And you'd better not wait that long since there are plenty who slip out just a bit early to catch a plane for home. […]
With the launch of its festive new sent, Crystal Bloom Snow, Jill Stuart realized an inventive OOH campaign in highly trafficked areas of Hong Kong complete with automatic dispensers to scent the air. The fragrance company delved into its wintry theme with snow-filled showcases at flagship shelters which also displayed mockups of the perfume bottle. […]
With the launch of its festive new sent, Crystal Bloom Snow, Jill Stuart realized an inventive OOH campaign in highly trafficked areas of Hong Kong complete with automatic dispensers to scent the air. The fragrance company delved into its wintry theme with snow-filled showcases at flagship shelters which also displayed mockups of the perfume bottle. […]
Day One at the annual Digital Signage Expo is always a bit of a blur. Between meeting with solution providers, trying to squeeze into sessions, taking time to just walk the floor and the overwhelming sensory assault of just walking onto a show floor covered with a dizzying array of digital signage solutions, it can take a minute or two to get your bearings. […]
Burbank, CA (March 17, 2016) – As MacDill Air Force Base gears up for Tampa Bay AirFest 2016 this weekend, it’s planning to give thousands of attendees an up-close view of the action with large-scale video walls that will live stream aerial performances and behind-the-scenes content interlaced with real-time graphics powered by Reality Check Systems solutions. OSA Media Solutions is supplying the production hardware for video capture and output to the walls, with RCS providing a custom graphics package, an UpperCut system for distributing live graphics-enabled content to the walls and proprietary social media software for showcasing spectator Tweets. […]
Here are the winners of the Digital Signage Expo APEX Awards for great work in digital signage. […]
An atheist group is planning a billboard campaign in Kentucky to protest the $92 million Noah’s Ark replica theme park, set to open in July. The Tri-State Freethinkers group said it raised more than $3,000 to erect several billboards titled “Genocide & Incest Park: Celebrating 2,000 years of myths." In a rendering, the billboard shows people drowning around an ark. […]
Michaela Chan reports from South by Southwest in Austin, Texas where she has attended lectures by Barack Obama and executives from leading global brands on data and the increasing role it will have in global marketing. […]
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Following the roll-out of programmatic buying in the out-of-home (OOH) space earlier this year, what are the opportunities for brands and who are the early adopters? Programmatic ad buying has already revolutionised display advertising online and it is now set to transform the way out-of-home (OOH) media is bought and sold. […]
Exterion Media has beaten JCDecaux to win a £2bn, eight-year contract to handle advertising space on the London Underground — the most valuable outdoor media deal in the world. Exterion, which has overseen ads on the Tube since 2006, will retain its role as the intermediary between marketers and millions of commuters in the UK capital. […]
