Raw Feed & Search

How to create digital signage content on target and on budget (DSConnection)

The old carpenter’s adage of “Measure twice, cut once” comes to mind when I think about the process of developing content. Our company has been producing motion graphics content, in support of digital signage for close to a decade now. The process we use has a lot of checks and balances to ensure the content that is created is both on target and on budget. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 2:41 PM

Permalink

Projectors Map Oaks Hotel in Niagara Falls for Winter Festival of Lights

The Winter Festival of Lights is a thrilling thematic journey of Niagara experienced through music and spectacular 3D mapping projections. Through impressive state-of-the-art digital technology, the show depicts Niagara’s arts, culture and entertainment! The city-facing side of the Oaks Hotel serves as the canvas for the Festival’s newest lighting technology. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 2:23 PM

Permalink

Ask the Board – March 21, 2016 | SCOTT MARDEN

How can beacon technology best be applied to create value for DOOH operators? The greatest value to DOOH operators when using Beacon technology is conversion — taking viewers of offline media and converting them to digital opens the doors to endless amounts of opportunities. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 1:28 PM

Permalink

Ask the Board – March 21, 2016 | JOSH KRUTER

How can beacon technology best be applied to create value for DOOH operators? This is an interesting question, as there is still healthy confusion about what a beacon is vs. isn’t and what they’re used for. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 1:27 PM

Permalink

Ask the Board – March 21, 2016 | IAN DALLIMORE

How can beacon technology best be applied to create value for DOOH operators? Beacon technology gives the consumers the opportunity to make physical and digital connections easier. We as humans are curious individuals and want to learn more about things if you give us something worthwhile to interact with. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 1:26 PM

Permalink

Ask the Board – March 21, 2016 | JONATHAN BRAWN

How can beacon technology best be applied to create value for DOOH operators? Beacon technology represents a further metric we can assess to help enhance targeting of messages. Not only can we use camera-based analytics to track dwell time, and add in demographics, but with beacons, we can add geographic awareness and tie in the important mobile device to the messaging. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 1:25 PM

Permalink

Ask the Board – March 21, 2016 | SCOTT BELL

How can beacon technology best be applied to create value for DOOH operators? Beacons can help bridge the gap for Digital Out-of-Home (DOOH) operators and drive one-to-one mobile engagement with their customer’s core audience. Although beacon technology presents hurdles for adoption; location services and/or Bluetooth must be enabled on a device, and messages must be delivered in-app. […]

digitalsignageconnection.com
Mon, Mar 21, 2016 at 1:23 PM

Permalink

Outfront Media Celebrates NYC Landmarks with Tunney Billboards (Media Village)

Recording artist and native New Yorker Alicia Keys calls her hometown a “concrete jungle where dreams are made of,” describing the constant change that defines the city. I’ve witnessed New York City’s evolution firsthand and the incredible juxtaposition of cutting-edge ideas and technologies with age-old traditions and architecture. […]

mediavillage.com
Mon, Mar 21, 2016 at 10:40 AM

Permalink

NEC Display, S[quadrat] direct-view LED partnership on display at DSE 2016 (DSToday)

NEC Display Solutions of America, a provider of commercial LCD display and projector solutions, recently demonstrated its 1.9-mm fine-pitch direct-view LED video wall, the result of its partnership with S[quadrat], at this year's Digital Signage Expo in Las Vegas. […]

digitalsignagetoday.com
Mon, Mar 21, 2016 at 10:37 AM

Permalink

Flushing Posters Help Raise Awareness of Cancer (Pioneering OOH)

Public Health England, has launched the first ‘flushable’ posters to raise awareness of a key symptom for both bladder and kidney cancers – blood in pee. The JCDecaux interactive posters can be found at five locations: Lakeside Shopping Centre in Thurrock, Newcastle Eldon Square, Newcastle Metro Centre, London’s Brent Cross as well as the Oracle Shopping Centre in Reading. […]

pioneeringooh.com
Mon, Mar 21, 2016 at 7:52 AM

Permalink

Sign and Digital UK: April 19-21, 2016, Birmingham (Sign Link)

Sign and Digital UK 2016 runs from April 19th to 21st in halls 17 and 18 at the NEC, Birmingham. Make sure you use the event to find your new revenue streams and get the best advice and products to grow your business. It is all there waiting for you. […]

signlink.co.uk
Mon, Mar 21, 2016 at 7:45 AM

Permalink

Cosmopolitan: People Are Seriously Pissed About Calvin Klein’s Sexist Billboard Ads

"I believe women can do anything without limitation and that we aren't defined by our underwear." Calvin Klein's back at it again with their #MyCalvins campaign, which has had a pretty successful track record in the past. The newest campaign includes major names like Justin Bieber, Kendall Jenner, FKA twigs, Kendrick Lamar, and more. […]

cosmopolitan.com
Mon, Mar 21, 2016 at 7:41 AM

Permalink

AdWeek: This Billboard Campaign Just Wants You to Smile More. Can It Possibly Work?

Nothing brightens a dreary workday quite like branded optimism from a random nonprofit. Commuters in Chicago who haven't had their spirits crushed will get to see this firsthand, as the Joy Team's pro-happiness billboard comes to the Windy City for the first time. […]

adweek.com
Mon, Mar 21, 2016 at 7:39 AM

Permalink

OAAA’s Report Reveals How out of Home Advertising Drives Real Online Engagement in an Era of Digital Fraud

Outdoor Advertising Association of America Exposes Digital’s Reality Problem. NEW YORK, NY–(Marketwired) – The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question. […]

digitalsignageadvertising.wordpress.com
Mon, Mar 21, 2016 at 7:23 AM

Permalink

India: Industry gears up for OOH Conference & Neon Awards 2016 (Exchange4media)

The 6th edition of exchange4media’s OOH Conference and Neon Awards, which honour the best work in outdoor advertising, will be held on March 31, 2016 in New Delhi. With the OOH industry in an optimistic mode over the last year or so, there are sure to be some exciting campaigns to be seen in this edition of the awards. […]

exchange4media.com
Mon, Mar 21, 2016 at 7:21 AM

Permalink