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Wednesday, March 2, 2016 Wed, Mar 2, 2016

US Senator Raises Consumer Privacy Concerns After Clear Channel’s Radar Comes On Screen

A prominent US Senator – Al Franken of Minnesota (Democrat) –  is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – over news this week that the companies are leading a group teaming up to aggregate anonymous smartphone data to generate location and demographic analytics and hyper-target advertising on conventional and digital OOH ad signs. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 5:42 PM

Google Makes Beacon Technology Available on Chrome for Android Browser (Samsung Insights)

Google has announced that it will support physical beacons in its Google Chrome for Android browser, a move that will further enmesh the mobile experience in the physical world. The announcement gives a big boost to beacon technology, which has already been generating excitement in verticals such as retail, hospitality and finance. A beacon connects physical objects with digital devices. […]

insights.samsung.com
Wed, Mar 2, 2016 at 2:22 PM

16:9: Three Reasons Retailers Should Switch From Print To Digital Signage

Guest Post: Emily Carroll, Prendi Although print communications have proven their worth in the past, digital signage is progressively taking over. And as the world around us rapidly embraces digital technology, so too must the retail brick-and-mortar space. This post will explore how digital advertising could benefit your retail brand and why you should consider making the transition from print. […]

sixteen-nine.net
Wed, Mar 2, 2016 at 9:00 AM

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