South Africa: Digital OOH poised to move into the programmatic realm ((Bizcommunity)
Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home's growth, and contribute to the evolution of the communication industry. […]
Mon, Jan 18, 2016 at 6:49 PM