InfoValue Computing, Inc. (InfoValue), IP Media Experts, today announced the latest integration of Digital Signage with its IPTV platform. The integration significantly simplifies management, while simultaneously increasing the cost-effectiveness of operating both an IPTV and Digital Signage system. […]
The Toronto company that is marketing a way for companies to bring forward revenue from digital signage SaaS deals is doing another webinar this Thursday on how the arrangement works. The pitch from the SaaS Lending Group, which is part of Alliance Financing, is debt financing in the form of a term loan that gets tied to thew recurring revenue stream for a long-term software licensing deal. […]
A New York City start-up that combines digital OOH screens and wall-mounted vending machines got a big PR bump and cash infusion the other night by cutting a deal on the US reality TV show Shark Tank. Vengo Labs co-founders Brian Shimmerlik and Steven Bofill wangled a $2 million deal with a pair of the show’s “Shark” investors, Kevin O’Leary and Lori Greiner. […]
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Out-of-home media will continue to increase, rising $7.50 billion this year from $7.31 in 2015. While TV still has the largest share of media spending -- 36.8% to digital media’s 35.8% -- this is projected to change next year with digital media surpassing TV. eMarketer says in 2017, total digital media spending will get to $77.37 billion; with TV advertising spending at $72.01 billion. […]
In a media first, expense management experts Concur are running a reactive digital Out of Home campaign with Maxus and Kinetic on Storm’s Billingsgate Tower and Shoreditch High Street screens, targeting heavy traffic flow in East London hotspots – including Canary Wharf, Brick Lane and Spitalfields. […]
Toyota and its ad agency Saatchi LA put on a show for tourists and New Yorkers who happened to be walking in Times Square earlier this week. The auto maker and its agency created a towering (nearly 100-foot high) climbing wall/billboard to showcase the brand’s RAV4 Hybrid and its “passion for adventure” positioning. […]
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Everyday, over one hundred thousand vehicles drive through the Lincoln Tunnel, the only major river-crossing linking Midtown Manhattan to New Jersey. Centered on the Lincoln Tunnel Helix to both eastbound and westbound traffic lies Branded Cities Network's newest digital spectacular. […]
The whole turnkey solution thing for digital signage has been around forever – sold by pure-play “solutions providers/integrators” – but also, more recently, by software companies looking to add more margin-based revenues and close deals by saying to clients that they’ll pull all the bits together. […]
Hundreds of billboards have been erected all over Malta in the past months, turning the island into a veritable notice board eyesore. It is not known whether all structures have a permit but motorists cannot help but question why the authorities are turning a blind eye to what appears to be a free-for-all. […]
Coming to a bus stop near you: giant, iPad-like touch screens that are interested in your opinions. Public radio station WBUR installed the attention-grabbing interactive displays at five bus kiosks in heavily trafficked areas around Boston on Wednesday. […]
Jibestream is a Toronto-based indoor mapping specialist company that has been working around the edges of the digital signage market for the past six or seven years, and some recent strategic shifts have really helped the company get marketplace traction, with triple-digit growth. […]
'Would you treat your child's broken arm with heroin?' new national ad campaign asks. A heroin addiction can start in the most innocent of places, not under a bridge, but in the dentist’s chair or pediatrician’s office. As noted in H&HN’s previous coverage, there is an opioid epidemic raging across the U.S., killing thousands of Americans every day. […]
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